Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping - Inria - Institut national de recherche en sciences et technologies du numérique Accéder directement au contenu
Communication Dans Un Congrès Année : 2016

Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Hannah R. Marriott
  • Fonction : Auteur
  • PersonId : 1027658
Michael D. Williams
  • Fonction : Auteur
  • PersonId : 999508

Résumé

Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers’ mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.
Fichier principal
Vignette du fichier
396007_1_En_24_Chapter.pdf (119.38 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01702141 , version 1 (06-02-2018)

Licence

Paternité

Identifiants

Citer

Hannah R. Marriott, Michael D. Williams. Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.261-266, ⟨10.1007/978-3-319-45234-0_24⟩. ⟨hal-01702141⟩
212 Consultations
196 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More