S. S. Abed, Y. K. Dwivedi, and M. D. Williams, Consumers' Perceptions of Social Commerce Adoption in Saudi Arabia. Open and Big Data Management and Innovation, pp.133-143, 2015.
URL : https://hal.archives-ouvertes.fr/hal-01448034

S. S. Abed, Y. K. Dwivedi, and M. D. Williams, Social commerce as a business tool in Saudi Arabia's SMEs, International Journal of Indian Culture and Business Management, vol.13, issue.1, pp.1-19, 2016.
DOI : 10.1504/IJICBM.2016.077634

M. A. Al-gethmi, Mobile Commerce Innovation in the Airline Sector: An Investigation of Mobile Services Acceptance in Saudi Arabia. Doctoral dissertation, 2014.

F. M. Al-harby, R. Qahwaji, and M. Kamala, The Feasibility of Biometrics Authentication in E-commerce: User Acceptance, Paper presented at the IADIS International Conference WWW/Internet, 2008.

A. Al-mowalad and L. Putit, The extension of TAM: The effects of social media and perceived risk in online purchase, 2012 International Conference on Innovation Management and Technology Research, pp.188-192, 2012.
DOI : 10.1109/ICIMTR.2012.6236386

T. F. Al-rowili, M. B. Alotaibi, and M. S. Al-harbi, Predicting Citizens' Acceptance of M-Government Services in Saudi Arabia: An Empirical Investigation, Systems Conference (SysCon), 2015 9th Annual IEEE International, pp.627-633, 2015.

S. A. Al-somali, R. Gholami, and B. Clegg, An investigation into the acceptance of online banking in Saudi Arabia, Technovation, vol.29, issue.2, pp.130-141, 2009.
DOI : 10.1016/j.technovation.2008.07.004

R. Brislin, Comparative Research Methodology: Cross-Cultural Studies, International Journal of Psychology, vol.2, issue.3, pp.215-229, 1976.
DOI : 10.1080/00207596608247159
URL : http://onlinelibrary.wiley.com/doi/10.1080/00207597608247359/pdf

S. A. Brown and V. Venkatesh, Model of Adoption of Technology in Households: A Baseline Model Test and Extension Incorporating Household Life Cycle, MIS Quarterly, vol.29, issue.3, pp.399-426, 2005.
DOI : 10.2307/25148690

G. C. Bruner and A. Kumar, Explaining consumer acceptance of handheld Internet devices, Journal of Business Research, vol.58, issue.5, pp.553-558, 2005.
DOI : 10.1016/j.jbusres.2003.08.002

D. Cyr, M. Head, and A. Ivanov, Design aesthetics leading to m-loyalty in mobile commerce, Information & Management, vol.43, issue.8, pp.950-963, 2006.
DOI : 10.1016/j.im.2006.08.009

F. D. Davis, Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly, vol.13, issue.3, pp.319-340, 1989.
DOI : 10.2307/249008

A. Dickinger, M. Arami, and D. Meyer, The role of perceived enjoyment and social norm in the adoption of technology with network externalities, European Journal of Information Systems, vol.27, issue.3, pp.4-11, 2008.
DOI : 10.1023/A:1026331016172

Y. K. Dwivedi, J. Choudrie, and W. P. Brinkman, Development of a survey instrument to examine consumer adoption of broadband, Industrial Management & Data Systems, vol.106, issue.5, pp.700-718, 2006.
DOI : 10.1108/02635570510575216

Y. K. Dwivedi, B. Ramdani, M. D. Williams, A. Mitra, J. Williams et al., Factors influencing user adoption of Web 2.0 applications, International Journal of Indian Culture and Business Management, vol.7, issue.1, pp.53-71, 2013.
DOI : 10.1504/IJICBM.2013.054817

R. Franzosi, From Words to Numbers: Narrative, Data and Social Science. 22, 2004.

D. Gefen and D. W. Straub, Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services, Omega, vol.32, issue.6, pp.407-424, 2004.
DOI : 10.1016/j.omega.2004.01.006

D. Gefen, E. Karahanna, and D. W. Straub, Trust and TAM in Online Shopping: An Integrated Model, MIS Quarterly, vol.27, issue.1, pp.51-90, 2003.
DOI : 10.2307/30036519

M. Hajli, An Integrated Model for E-commerce Adoption at the Customer Level with the Impact of Social Commerce, International Journal of Information Science and Management (IJISM), vol.16, pp.77-97, 2012.

M. N. Hajli, SOCIAL COMMERCE FOR INNOVATION, International Journal of Innovation Management, vol.36, issue.04, pp.1-24, 2014.
DOI : 10.2753/JEC1086-4415150101

Z. Irani, Y. K. Dwivedi, and M. D. Williams, Understanding consumer adoption of broadband: an extension of the technology acceptance model, Journal of the Operational Research Society, vol.42, issue.5, pp.60-1322, 2009.
DOI : 10.1108/09564230310500192

A. Jamal, J. Coughlan, and M. Kamal, Mining social network data for personalisation and privacy concerns: a case study of Facebook's Beacon, International Journal of Business Information Systems, vol.13, issue.2, pp.173-198, 2013.
DOI : 10.1504/IJBIS.2013.054334

S. L. Jarvenpaa, N. Tractinsky, and L. Saarinen, Consumer Trust in an Internet Store: A Cross-Cultural Validation, Journal of Computer-Mediated Communication, vol.18, issue.2, pp.0-0, 1999.
DOI : 10.1002/9781118619179

J. Y. Kang and K. K. Johnson, How does social commerce work for apparel shopping? Apparel social e-shopping with social network storefronts, Journal of Customer Behaviour, vol.12, issue.1, pp.53-72, 2013.
DOI : 10.1362/147539213X13645550618524

S. Kim and H. Park, Effects of various characteristics of social commerce (s-commerce) on consumers??? trust and trust performance, International Journal of Information Management, vol.33, issue.2, pp.318-332, 2013.
DOI : 10.1016/j.ijinfomgt.2012.11.006

D. J. Kim, D. L. Ferrin, and H. R. Rao, A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents, Decision Support Systems, vol.44, issue.2, pp.544-564, 2008.
DOI : 10.1016/j.dss.2007.07.001

K. Kuitunen, Social Media in International Brand Communication of SMEs: A Multiple Case Study of Small Finnish Design-Intensive Companies, 2012.

R. Li, J. Kim, and J. Park, The Effects of Internet Shoppers' Trust on their Purchasing Intention in China, JISTEM -Journal of Information Systems and Technology Management, vol.4, issue.3, pp.269-286, 2007.

D. W. Mccloskey, The Importance of Ease of Use, Usefulness, and Trust to Online Consumers, Journal of Organizational and End User Computing, vol.18, issue.3, p.47, 2006.
DOI : 10.4018/joeuc.2006070103

K. E. Murray and R. Waller, Social Networking Goes Abroad, International Educator, vol.16, issue.3, p.56, 2007.

C. S. Ng, Intention to purchase on social commerce websites across cultures: A cross-regional study, Information & Management, vol.50, issue.8, pp.609-620, 2013.
DOI : 10.1016/j.im.2013.08.002

M. Noh, K. Lee, S. Kim, and G. Garrison, Effects of Collectivism on Actual S-commerce Use and the Moderating Effect of Price Consciousness, Journal of Electronic Commerce Research, vol.14, issue.3, pp.244-260, 2013.

A. Orloff and K. B. De, E-commerce in Saudi Arabia: Driving the Evolution Adaptation and Growth of E-commerce in the Retail Industry. Sacha Orloff Consulting Group, SOCGE-Commerce-in-SaudiArabia-Driving-the-Evolution-Adapta tion-and-Growth-of-Ecommerce-in-the-Retail-Industry SOCG-2012June 17, 2012.

S. Sharma and R. E. Crossler, Disclosing too much? Situational factors affecting information disclosure in social commerce environment, Electronic Commerce Research and Applications, pp.305-319, 2014.
DOI : 10.1016/j.elerap.2014.06.007

S. Sharma and R. E. Crossler, Intention to Engage in Social Commerce: Uses and Gratifications Approach, Proceedings of the 20th Americas Conference on Information Systems (AMCIS), pp.1-12, 2014.

J. Shen, Social Comparison, Social Presence, and Enjoyment in the Acceptance of Social Shopping Websites, Journal of Electronic Commerce Research, vol.13, issue.3, pp.198-212, 2012.

H. Sun and P. Zhang, Causal Relationships between Perceived Enjoyment and Perceived Ease of Use: An Alternative Approach, Journal of the Association for Information Systems, vol.7, issue.9, pp.618-645, 2006.
DOI : 10.17705/1jais.00100

D. Tam, Facebook by the Numbers: 1.06 billion monthly active users, pp.8301-1023, 2013.

P. L. Teh and P. K. Ahmed, MOA and TRA in Social Commerce: An Integrated Model, IEEE International Conference, pp.1375-1379, 2011.

T. Teo and J. Noyes, An assessment of the influence of perceived enjoyment and attitude on the intention to use technology among pre-service teachers: A structural equation modeling approach, Computers & Education, vol.57, issue.2, pp.1645-1653, 2011.
DOI : 10.1016/j.compedu.2011.03.002

V. Venkatesh and M. G. Morris, Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior, MIS Quarterly, vol.24, issue.1, pp.115-139, 2000.
DOI : 10.2307/3250981