Strategy Reformation? Materialization of Social Media in Telecom Industry - Archive ouverte HAL Access content directly
Conference Papers Year : 2016

Strategy Reformation? Materialization of Social Media in Telecom Industry

(1) , (1) , (1)
1
Shirumisha Kwayu
  • Function : Author
  • PersonId : 1027680
Banita Lal
  • Function : Author
  • PersonId : 999541
Mumin Abubakre
  • Function : Author
  • PersonId : 1027681

Abstract

The pervasive use of social media is influencing change within organization. This paper uses sociomaterial lens with agential view to understand how social media is reforming strategy in Telecom organization through exploring changes brought by social media to organization, evaluating the changes with selection of strategic theories as well as providing insight on adoption of social media by telecom organizations. Following an interpretivist philosophy with exploratory purpose the study uses case study methodology employing secondary data and observation to explain how social media practices are shaping strategy at Vodacom. Social media is reforming strategy within telecom industry by exerting influence on organizational process for instance product development and marketing strategy.
Fichier principal
Vignette du fichier
396007_1_En_3_Chapter.pdf (369.88 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01702154 , version 1 (06-02-2018)

Licence

Attribution - CC BY 4.0

Identifiers

Cite

Shirumisha Kwayu, Banita Lal, Mumin Abubakre. Strategy Reformation? Materialization of Social Media in Telecom Industry. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.31-41, ⟨10.1007/978-3-319-45234-0_3⟩. ⟨hal-01702154⟩
70 View
140 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More