K. Bottles and T. Sherlock, Who should manage your social media strategy? Physician Executive, pp.68-72, 2011.

S. Dutta, What's your personal strategy, Harvard Business Review. Novem- ber, 2010.

J. Gallaugher and S. Ransbotham, Social media and customer dialog management at starbucks, Management Informations Systems Quarterly Executive, vol.9, issue.4, pp.197-212, 2010.

M. Gupta and D. Jana, E-government evaluation: a framework and case study, Government Information Quarterly, vol.20, issue.4, pp.365-387, 2003.
DOI : 10.1016/j.giq.2003.08.002

M. P. Gupta, P. Kumar, and J. Bhattacharya, Government online: Opportunities and challenges, 2004.

D. Hoffman and M. Fodor, Can you measure the ROI of your social media marketing? MIT Sloan Management Review, p.52105, 2010.

K. A. Hvass and A. M. Munar, The takeoff of social media in tourism, Journal of Vacation Marketing, vol.25, issue.1, pp.93-103, 2012.
DOI : 10.1016/j.tourman.2009.02.016

M. U. Khan, A comparison of the electronics industry of India and Korea, 1998.

X. Liu, D. B. Grant, A. C. Mckinnon, and Y. Feng, An empirical examination of the contribution of capabilities to the competitiveness of logistics service providers, International Journal of Physical Distribution & Logistics Management, vol.40, issue.10, pp.40-847, 2010.
DOI : 10.1002/j.2158-1592.2001.tb00005.x

C. Ng and C. Wang, Best practices in managing social media for business, Thirty Fourth International Conference on Information Systems Milan 2013, pp.1-11, 2013.

B. Thakur, R. Gupta, and R. Singh, Changing Face of India's Industrial Policies : A Look, International Journal of Scientific and Research Publication, vol.2, issue.12, pp.1-7, 2012.