M. Kaplan and M. Haenlein, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, vol.53, issue.1, 2010.
DOI : 10.1016/j.bushor.2009.09.003

S. Livingstone, Taking risky opportunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and self-expression, New Media & Society, vol.2, issue.2, pp.393-411, 2008.
DOI : 10.1177/110330889400200201

Y. A. Mohammad, Integration of social media in businesses, International Journal of Business and Social Science, vol.5, issue.8, 2014.

M. Rodriguez, H. Ajjan, and R. M. Peterson, Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance, Journal of Marketing Development and Competitiveness, vol.8, issue.1, pp.85-97, 2014.
DOI : 10.1007/978-3-319-10951-0_233

C. Logofatu and M. , The Social Media Impact On Small And Medium Sized Businesses in Young Economists Journal, Revista Tinerilor Economisti, vol.9, issue.18, pp.214-218, 2012.

M. Pfeiffer and M. Zinnbauer, Can Old Media Enhance New Media?, Journal of Advertising Research, vol.50, issue.1, pp.42-49, 2010.
DOI : 10.2501/S0021849910091166

M. Laroche, M. Habibi, and M. Richard, To be or not to be in social media: How brand loyalty is affected by social media?, International Journal of Information Management, vol.33, issue.1, pp.76-82, 2013.
DOI : 10.1016/j.ijinfomgt.2012.07.003

J. Andzulis, N. Panagopoulos, and A. Rapp, A Review of Social Media and Implications for the Sales Process, Journal of Personal Selling & Sales Management, vol.32, issue.3, pp.305-316, 2012.
DOI : 10.2753/PSS0885-3134320302

M. Chau and J. Xu, Business Intelligence In Blogs: Understanding Consumer Interactions And Communities, MIS Quarterly, vol.36, issue.4, pp.1189-1216, 2012.

M. Harrysson, E. Metayer, and H. Sarrazin, How 'social intelligence' can guide deci sions, Mckinsey Quarterly, vol.4, pp.81-89, 2012.

O. Oh, M. Agrawal, and H. Rao, Community Intelligence and Social Media Services: A Rumor Theoretic Analysis of Tweets During Social Crises, MIS Quarterly, vol.37, issue.2, pp.407-414, 2013.
DOI : 10.25300/MISQ/2013/37.2.05

M. Rohan, Social media and its implications for viral marketing, Asia Pacific Public Relations Journal, vol.11, issue.1, pp.1-3, 2011.

M. Recine, J. Prichard, and A. Chaudhury, Social Media and Evolving Marketing Communication Using IT, Communications Of The Association For Information Systems, pp.115-128, 2013.

N. Singh, Social Media and Corporate Agility, Global Journal of Flexible Systems Management, vol.14, issue.4, pp.255-260, 2013.
DOI : 10.1007/s40171-013-0043-8

J. Bronstein and N. Aharony, Personal and political elements of the use of social networking sites, Information research, 2015.

D. M. Boyd and N. B. Ellison, Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, vol.13, issue.1, 2007.

J. E. Cabot, The information age; Manuel Castells; the rise of the network society, Research Policy, vol.32, pp.57-68, 1141.

S. Chauhan, Factors Affecting Use of Mobile Social Networking, Vilakshan, XIMB Journal of Management, vol.11, issue.1, 2014.

L. R. Men and W. H. Tsai, Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites: Antecedents, the Process, and Relational Outcomes, International Journal of Strategic Communication, vol.19, issue.2, pp.257-273, 2013.
DOI : 10.1080/15252019.2009.10722159