Skip to Main content Skip to Navigation
Conference papers

Social Media Strategies for Companies: A Comprehensive Framework

Abstract : Companies when strategizing are looking for innovative ways to have a competitive advantage over their competitors. One way in which they compete is by the adoption of social media. Social media has evolved over the years and as a result, new concepts and applications are developed which promises to provide business value to a company. However, despite the usefulness of social media, many businesses fail to reap its full benefits. The current literature shows evidence of lack of strategically designed process for companies to successfully implement social media. The purpose of this study is to suggest a framework which provides the necessary alignment between social media goals with business objectives. From the literature review, a social media strategy framework was derived to offer an effective step by step approach to the development and implementation of social media goals aligned with a company’s business objectives. The contribution to this study is the development of a social media strategy framework that can be used by organisations for business value.
Complete list of metadata

Cited literature [34 references]  Display  Hide  Download
Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Tuesday, February 6, 2018 - 3:20:25 PM
Last modification on : Thursday, December 26, 2019 - 10:48:02 AM
Long-term archiving on: : Friday, May 4, 2018 - 1:44:33 AM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Bibian Ogbuji, Anastasia Papazafeiropoulou. Social Media Strategies for Companies: A Comprehensive Framework. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.3-14, ⟨10.1007/978-3-319-45234-0_1⟩. ⟨hal-01702182⟩



Record views


Files downloads