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Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source

Abstract : The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.
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Carmela Bosangit, Scott Mccabe, Sally Hibbert. Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.522-532, ⟨10.1007/978-3-319-45234-0_46⟩. ⟨hal-01702185⟩

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