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Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source
Abstract :
The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.
Cited literature [43 references]
https://hal.inria.fr/hal-01702185
Contributor : Hal Ifip <>
Submitted on : Tuesday, February 6, 2018 - 3:20:40 PM
Last modification on : Wednesday, June 9, 2021 - 3:26:02 PM
Long-term archiving on: : Friday, May 4, 2018 - 9:55:53 PM
Contributor : Hal Ifip <>
Submitted on : Tuesday, February 6, 2018 - 3:20:40 PM
Last modification on : Wednesday, June 9, 2021 - 3:26:02 PM
Long-term archiving on: : Friday, May 4, 2018 - 9:55:53 PM
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396007_1_En_46_Chapter.pdf
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Distributed under a Creative Commons Attribution 4.0 International License