M. Ancu and R. Cozma, MySpace Politics: Uses and Gratifications of Befriending Candidates, Journal of Broadcasting & Electronic Media, vol.53, issue.4, pp.567-583, 2009.
DOI : 10.1080/08838150903333064
URL : http://dspace.nelson.usf.edu/xmlui/bitstream/10806/11714/1/Ancu_Cozma_2009_abstract.pdf

T. D. Baruah, Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study, International Journal of Scientific and Research Publications, vol.2, issue.5, pp.1-10, 2012.

D. M. Boyd and N. B. Ellison, Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, vol.3, issue.1, pp.210-230, 2007.
DOI : 10.1504/IJWBC.2005.008111

D. Boyd, S. Golder, and G. Lotan, Tweet, Tweet, Retweet: Conversational Aspects of Retweeting on Twitter, 2010 43rd Hawaii International Conference on System Sciences, 2010.
DOI : 10.1109/HICSS.2010.412

N. Ellison, C. Steinfield, and C. Lampe, The Benefits of Facebook ???Friends:??? Social Capital and College Students??? Use of Online Social Network Sites, Journal of Computer-Mediated Communication, vol.22, issue.3, pp.1143-1168, 2007.
DOI : 10.1145/358916.361990

Y. Huang, C. Basu, and M. Hsu, Exploring Motivations of Travel Knowledge Sharing on Social Network Sites: An Empirical Investigation of U.S. College Students, Journal of Hospitality Marketing & Management, vol.19, issue.7, pp.717-734, 2010.
DOI : 10.1080/19368623.2010.508002

P. Hui and S. Buchegger, Groupthink and Peer Pressure: Social Influence in Online Social Network Groups, 2009 International Conference on Advances in Social Network Analysis and Mining, pp.53-59, 2009.
DOI : 10.1109/ASONAM.2009.17
URL : http://www.net.t-labs.tu-berlin.de/~ben/publications/influenceAsonam.pdf

E. Ioan?s and I. Stoica, Social Media and its Impact on Consumers Behavior, International Journal of Economic Practices and Theories, vol.4, issue.2, pp.295-303, 2014.

B. J. Jansen, M. Zhang, K. Sobel, and A. Chowdury, Twitter power: Tweets as electronic word of mouth, Journal of the American Society for Information Science and Technology, vol.54, issue.8, pp.2169-2188, 2009.
DOI : 10.1017/S0021849904040371

A. Kaplan and M. Haenlein, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, vol.53, issue.1, pp.59-68, 2010.
DOI : 10.1016/j.bushor.2009.09.003

L. Karimi, R. Khodabandelou, M. Ehsani, and M. Ahmad, Applying the Uses and Gratifications Theory to Compare Higher nEducation Students' Motivation for Using Social Networking Sites: Experiences from Iran, Malaysia, United Kingdom, and South Africa, Contemporary Educational Technology, vol.5, issue.1, pp.53-72, 2014.

E. Katz, M. Gurevitch, and H. Hass, On the Use of the Mass Media for Important Things, American Sociological Review, vol.38, issue.2, pp.164-181, 1973.
DOI : 10.2307/2094393

J. Kidd, Enacting engagement online: framing social media use for the museum, Information Technology & People, vol.24, issue.1, pp.64-77, 2011.
DOI : 10.1023/A:1006975321345

R. V. Kozinets, K. Valck, A. C. Wojnicki, and S. J. Wilner, Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities, Journal of Marketing, vol.74, issue.2, pp.71-89, 2010.
DOI : 10.1509/jmkg.74.2.71
URL : https://hal.archives-ouvertes.fr/hal-00458424

H. Kwak, C. Lee, H. Park, and S. Moon, What is Twitter, a social network or a news media?, Proceedings of the 19th international conference on World wide web, WWW '10, 2010.
DOI : 10.1145/1772690.1772751
URL : http://an.kaist.ac.kr/~sbmoon/paper/intl-conf/2010-www-twitter.pdf

C. Li and J. Owyang, Social marketing analyticssocialgraphics-help-you-tounderstand-your-customers-slides-and- recording, 2010.

W. G. Mangold and D. J. Faulds, Social media: The new hybrid element of the promotion mix, Business Horizons, vol.52, issue.4, pp.357-365, 2009.
DOI : 10.1016/j.bushor.2009.03.002

S. Neti, Social Media and Its Role in Marketing, International Journal of Enterprise Computing and Business System, vol.1, issue.2, pp.1-15, 2011.

T. Ruggiero, Uses and Gratifications Theory in the 21st Century, Mass Communication and Society, vol.3, issue.1, pp.3-37, 2000.
DOI : 10.1207/S15327825MCS0301_02

A. Thoring, Corporate tweeting: analysing the use of Twitter as a marketing tool by UK trade publishers Publishing research quarterly 27, pp.141-158, 2011.

C. Tong, Analysis of Some popular Mobile Social Network Systems, 2008.

W. Assaad and J. M. , Social Network in marketing (Social Media Marketing) Opportunities and Risks, International Journal of Managing Public Sector Information and Communication Technologies (IJMPICT), vol.2, issue.1, pp.13-22, 2011.

K. Wallach, A Content Analysis of Twitter Use: Factors That Might Increase Music Sales During an Award Show?, The Elon Journal of Undergraduate Research in Communications, vol.5, issue.1, pp.1-2, 2014.

L. Zailskaite-jakste and R. Kuvykaite, Consumer Engagement in Social Media by Building the Brand, Electronic International Interdisciplinary Conference, pp.194-202, 2012.