Consumer perceptions of organizations that use cause-related marketing, Journal of the Academy of Marketing Science, vol.20, p.93, 1992. ,
Cause-related marketing: More buck than bang?, Business Horizons, vol.48, issue.5, pp.443-453, 2005. ,
DOI : 10.1016/j.bushor.2005.04.008
Review: A Cognitive-Affective Model of Organizational Communication for Designing it, MIS Quarterly, vol.25, pp.251-312, 2001. ,
Media, Tasks, and Communication Processes: A Theory of Media Synchronicity, Media, Tasks, and Communication Processes: A Theory of Media Synchronicity, pp.575-600, 2008. ,
DOI : 10.2307/25148857
Doing good, doing better: Two views of social responsibility, Business Horizons, vol.30, issue.2, pp.22-25, 1987. ,
DOI : 10.1016/0007-6813(87)90004-8
Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy, Journal of Marketing, vol.52, issue.3, pp.58-74, 1988. ,
DOI : 10.2307/1251450
Philanthropy for Profit, Far Eastern Economic Review, vol.163, p.48, 2000. ,
Will the real socially responsible consumer please step forward?, Business Horizons, vol.39, issue.1, pp.79-83, 1996. ,
DOI : 10.1016/S0007-6813(96)90087-7
Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer, Journal of Advertising, vol.36, issue.4, pp.19-33, 2007. ,
DOI : 10.2753/JOA0091-3367360402
Cause marketing: a new direction in the marketing of corporate responsibility, Journal of Consumer Marketing, vol.8, issue.3, 1991. ,
DOI : 10.1108/07363769110035054
The mathematical theory of communication, 1949. ,
Organizational Information Requirements, Media Richness and Structural Design, Management Science, vol.32, issue.5, pp.554-571, 1986. ,
DOI : 10.1287/mnsc.32.5.554
Media Selection as a Strategic Component of Communication, MIS Quarterly, vol.37, issue.4, pp.1233-1237, 2013. ,
DOI : 10.25300/MISQ/2013/37.4.11
Rethinking media richness: towards a theory of media synchronicity, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers, p.1017, 1999. ,
DOI : 10.1109/HICSS.1999.772701
Media synchronicity and media choice: Choosing media for performance, Media choice. A theoretical and empirical overview. Routledge, 2009. ,
Impacts of new technologies on media usage and social behaviour in domestic environments, Behaviour & Information Technology, vol.10, issue.3, pp.815-828, 2014. ,
DOI : 10.1080/10510970902955992
Social Network Sites: Definition, History, and Scholarship, Journal of Computer-Mediated Communication, vol.3, issue.1, pp.210-230, 2007. ,
DOI : 10.1504/IJWBC.2005.008111
Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, vol.53, issue.1, pp.59-68, 2010. ,
DOI : 10.1016/j.bushor.2009.09.003
Corporate social responsibility effects on social network sites, Journal of Business Research, vol.66, issue.10, pp.1889-1895, 2013. ,
DOI : 10.1016/j.jbusres.2013.02.010
Find us on Facebook: How Cause Marketing has Embraced Social Media, Journal of Marketing Development & Competitiveness, vol.5, pp.61-64, 2011. ,
???1L=10L for Africa???: Corporate social responsibility and the transformation of bottled water into a ???consumer activist??? commodity, Discourse & Society, vol.80, issue.12, pp.3-31, 2014. ,
DOI : 10.1002/csr.183
Social marketing meets interactive media, International Journal of Advertising, vol.30, issue.5, pp.815-838, 2011. ,
DOI : 10.1109/HICSS.2007.325
Social Media Communication in European Airlines, Proceedings of the 20th Americas Conference on Information Systems, 2014. ,
Multivariate data analysis, 2010. ,
Applying regression & correlation. A guide for students and researchers, 2001. ,
Categorical data analysis, N.J, 2013. ,
A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned, Journal of Public Policy & Marketing, vol.17, pp.226-238, 1998. ,
Logistic regression models for ordinal response variables, 2006. ,
How cool brands stay hot. Branding to generation Y, 2011. ,