Skip to Main content Skip to Navigation
Conference papers

Exploring Theoretical Concepts for Explaining Sharing in the Social Media Environment

Abstract : The concept of sharing has been amplified with the development of various social media platforms that enable consumers to share knowledge with each other and subsequently influence their attitudes and purchase intentions. However, recent studies have tended to utilise social psychological theories to explore sharing on social media and have concentrated on the behaviour of those that share rather than the underlying individual motivations that lead them to share. This paper outlines some of the theories used within the current sharing literature and suggests that combining uses and gratifications theory and self-construal theory is better suited to examining the underlying motivations of sharing.
Complete list of metadata

Cited literature [38 references]  Display  Hide  Download

https://hal.inria.fr/hal-01702196
Contributor : Hal Ifip <>
Submitted on : Tuesday, February 6, 2018 - 3:21:22 PM
Last modification on : Wednesday, June 9, 2021 - 3:26:02 PM
Long-term archiving on: : Thursday, May 3, 2018 - 8:50:17 PM

File

396007_1_En_29_Chapter.pdf
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Cherniece Plume, Emma Slade. Exploring Theoretical Concepts for Explaining Sharing in the Social Media Environment. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.319-324, ⟨10.1007/978-3-319-45234-0_29⟩. ⟨hal-01702196⟩

Share

Metrics

Record views

136

Files downloads

296