J. Armstrong and T. Franklin, A review of current and developing international practice in the use of social networking (Web 2.0) in higher education, 2009.

M. Barker, D. Barker, N. Bormann, and K. Neher, Social media marketing: A strategic approach, 2013.

C. Barnes, B2B is still person to person'. The Marketer, 2011.

J. Bonnema and D. L. Van-der-waldt, Information and source preferences of a student market in higher education, International Journal of Educational Management, vol.22, issue.4, pp.314-327, 2008.
DOI : 10.1016/S0148-2963(98)00015-0

T. Brabazon, YouTube has merit, but enough already of cat videos'. Times Higher Education, 2009.

R. Brennan, Should we worry about an ???academic???practitioner divide??? in marketing?, Marketing Intelligence and Planning, pp.492-500, 2004.
DOI : 10.1177/0092070303258240
URL : http://uhra.herts.ac.uk/bitstream/2299/12499/6/MIP2004.pdf

B. Caemmerer, The planning and implementation of integrated marketing communications. Marketing Intelligence and Planning, pp.524-538, 2009.

J. Callan, Marketing's role in developing and delivering Corporate Strategy: What Vice-Chancellors really think about Marketing, 2007.

H. A. Campbell, When religion meets new media, Routledge, 2010.

R. Gray, Location is where it's at'. The Marketer, 2011.

C. Gurau, Integrated online marketing communication: implementation and management, Journal of Communication Management, vol.12, issue.2, pp.169-184, 2008.
DOI : 10.1108/EUM0000000006110

K. Harris, Using Social Networking Sites as Student Engagement Tools Diverse Issues in Higher Education, p.18, 2008.

A. Headworth, Why twitter should be a key part of your institution's marketing strategy, 2010.

A. Hayes, S. Mcgrath, and J. Campbell, Using Apps as a marketing tool, 2010.

G. Hearn, M. Foth, and H. Gray, Applications and implementations of new media in corporate communications, Corporate Communications: An International Journal, vol.14, issue.1, pp.49-61, 2009.
DOI : 10.2753/MIS0742-1222230302

. Higheredexperts, The State of Web and Social Media Analytics in Higher Education Report' (Online Available at http://www, higheredexperts.com), 2010.

K. Hilpern, Does your marketing serve.' The Marketer, p.29, 2011.

. Jadu, An Investigation into the Challenges, Application and Benefits of Social Media in Higher Education Institutions, Jadu Research Report, 2010.

L. Leader-chivee, B. A. Hamilton, and E. Cowan, Networking the Way to Success: On-line Social Networks for Workplace and Competitive Advantage, People and Strategy, vol.31, issue.4, pp.40-46, 2008.

W. G. Mangold and D. J. Faulds, Social media: The new hybrid element of the promotion mix, Business Horizons, vol.52, issue.4, pp.357-365, 2009.
DOI : 10.1016/j.bushor.2009.03.002

C. D. Manning, Part-of-Speech tagging from 97% to 100%: Is it time for some linguistics?' Chapter on Computational Linguistics and Intelligent Text Processing, Chapter on Computational Linguistics and Intelligent Text Processing of the series Lecture Notes in Computer Science pp, pp.171-189, 2011.

G. A. Marken and . Media, The Hunted Can Become the Hunter, Public Relations Quarterly, vol.52, issue.4, pp.9-12, 2009.

D. Matthews, Word of Mouth The Marketer, p.30, 2010.

S. Mcgrath, Using apps as a marketing tool ? what do students want?, Proceedings of UCAS Social Media Marketing Conference. London, pp.21-25, 2010.

. Other-side and . Notes, 10 ways universities can (and should) use twitter.' (Online Available at http://www.othersidenotes.com/10-ways-universities-can-and-should-use-twitter, 2010.

A. Palmer and N. Koenig-lewis, An experiential, social network???based approach to direct marketing, Direct Marketing, pp.162-176, 2009.
DOI : 10.1177/001088040204300208

R. Reuben, The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education, 2008.

N. Selwyn, Social media in higher education The Europa World of Learning 2012, 2012.

J. N. Sheth and R. S. Sisodia, A Dangerous Divergence: Marketing and Society, Journal of Public Policy & Marketing, vol.24, issue.1, pp.160-162, 2005.
DOI : 10.1509/jppm.24.1.160.63896
URL : http://business.nmsu.edu/~mhyman/M670_Articles/Sheth_JPPM_2005.pdf

T. Singh, L. Veron-jackson, and J. Cullinane, Blogging: A new play in your marketing game plan, Business Horizons, vol.51, issue.4, pp.281-292, 2008.
DOI : 10.1016/j.bushor.2008.02.002

J. Sugden, Universities on Twitter: we'll be brief about this TimesOnline (Online Available at http, 2009.

H. Thomases, Twitter Marketing: An Hour a Day, 2010.

C. Treadway and M. Smith, Facebook Marketing: An Hour a Day, 2010.

L. Weber, Marketing to the Social Web, 2009.
DOI : 10.1002/9781118258125

T. Yeshin, Integrated marketing communications, 1998.
DOI : 10.1016/B978-0-7506-8566-5.50021-2