M. Wade, Seeker-friendly: The Hillsong megachurch as an enchanting total institution, Journal of Sociology, vol.278, issue.1, pp.10-1177, 2015.
DOI : 10.1080/10361140601158526

T. Bacile, C. Ye, and E. Swilley, From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication, Journal of Interactive Marketing, vol.28, issue.2, pp.117-133, 2014.
DOI : 10.1016/j.intmar.2013.12.001

. M. Lee and S. Youn, Electronic word of mouth (eWOM), International Journal of Advertising, vol.28, issue.3, pp.473-478, 2009.
DOI : 10.1504/IJIMA.2004.004016

J. Gummerus, V. Liljander, E. Weman, and . M. Pihlström, Customer engagement in a Facebook brand community, Management Research Review, vol.35, issue.9, pp.857-877, 2012.
DOI : 10.1016/S0263-2373(99)00004-3

Y. Chen, S. Fay, and Q. Wang, The Role of Marketing in Social Media: How Online Consumer Reviews Evolve, Journal of Interactive Marketing, vol.25, issue.2, pp.85-94, 2011.
DOI : 10.1016/j.intmar.2011.01.003

. A. Kim and E. Ko, Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand, Journal of Business Research, vol.65, issue.10, pp.1480-1486, 2012.
DOI : 10.1016/j.jbusres.2011.10.014

S. Okazaki, A. M. Díaz-martín, M. Rozano, and M. D. Menéndez-benito, Using Twitter to engage with customers: a data mining approach, Internet Research, vol.25, issue.3, pp.416-434, 2015.
DOI : 10.1007/s11747-007-0060-2

K. J. Trainor, J. M. Andzulis, A. Rapp, and R. Agnihotri, Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM, Journal of Business Research, vol.67, issue.6, pp.1201-1208, 2014.
DOI : 10.1016/j.jbusres.2013.05.002

. K. Lovejoy and G. D. Saxton, Information, Community, and Action: How Nonprofit Organizations Use Social Media*, Journal of Computer-Mediated Communication, vol.37, issue.3, pp.337-353, 2012.
DOI : 10.1111/j.1468-2958.2010.01387.x

URL : http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2012.01576.x/pdf

S. Nah and G. D. Saxton, Modeling the Adoption and Use of Social Media by Non-profit Organisations . New Media and Society, pp.294-313, 2013.

S. Thumma and W. Bird, :Changes in American Megachurches: Tracing Eight Years of Growth and Innovation in the Nation's Largest-attendance Congregations, p.5657, 1805.

J. Connell, Hillsong: A Megachurch in the Sydney Suburbs, Australian Geographer, vol.278, issue.3, pp.315-332, 2005.
DOI : 10.1080/08873639309478377

D. E. Eagle, Historicizing the Megachurch, Journal of Social History, vol.48, issue.3, pp.589-604, 2015.
DOI : 10.1093/jsh/shu109

P. P. Martin, T. A. Bowles, L. Adkins, and M. T. Leach, Black Mega-Churches in the Internet Age: Exploring Theological Teachings and Social Outreach Efforts, Journal of African American Studies, vol.27, issue.1, pp.155-176, 2011.
DOI : 10.1080/08873631003593216

K. Karnes, . W. Mcintosh, I. L. Morris, and S. Pearson-merkowitz, Mighty Fortresses: Explaining the Spatial Distribution of American Megachurches, Journal for the Scientific Study of Religion, vol.47, issue.2, pp.261-268, 2007.
DOI : 10.1177/0002764202045010005

K. Kim, Ethereal Christianity: Reading Korean Mega-Church Websites, Studies in World Christianity, vol.13, issue.3, pp.208-224, 2007.
DOI : 10.3366/swc.2007.13.3.208

R. I. Hackett, The New Virtual (Inter)Face of African Pentecostalism, Society, vol.1, issue.3, pp.496-503, 2009.
DOI : 10.2752/174322005778054050

. A. Sturgill, Scope and Purposes of Church Web Sites, Journal of Media and Religion, vol.8, issue.5, pp.165-176, 2004.
DOI : 10.1093/hcr/27.1.153

M. Klaver, Media Technology Creating ???Sermonic Events.??? The Hillsong Megachurch Network, CrossCurrents, vol.65, issue.4, pp.422-433, 2015.
DOI : 10.1111/cros.12164

K. Lovejoy, R. D. Waters, and G. D. Saxton, Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less, Public Relations Review, vol.38, issue.2, pp.313-318, 2012.
DOI : 10.1016/j.pubrev.2012.01.005

J. Rowley, Using case studies in research, Management Research News, vol.25, issue.1, pp.16-27, 2002.
DOI : 10.1108/01409170210782990