UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics

Abstract : Metrics for User Experience (UX) often involve traditional usability aspects, such as task success, but also mental aspects, such as interpretation and meaning. The actual experience of a user also highly depends on personal characteristics, such as the social and cultural background. In this paper, we investigate the relation between users’ country of origin and their interaction patterns with an e-commerce website plug-in. We used a quantitative web analytics approach based on six UX-related metrics to evaluate the applicability of a quantitative UX evaluation approach in an international context. In a 34 day study we analyzed the usage patterns of 5.843 French, 2.760 German, and 5.548 Italian website visitors and found that they show significantly different patterns. This indicates that website metrics are a suitable means for cost-effective UX analysis on a large scale, which can provide valuable starting points for a further in-depth analysis.
Document type :
Conference papers
Complete list of metadatas

Cited literature [60 references]  Display  Hide  Download

https://hal.inria.fr/hal-01717221
Contributor : Hal Ifip <>
Submitted on : Monday, February 26, 2018 - 9:42:06 AM
Last modification on : Monday, February 26, 2018 - 9:46:02 AM
Long-term archiving on : Monday, May 28, 2018 - 6:18:36 PM

File

 Restricted access
To satisfy the distribution rights of the publisher, the document is embargoed until : 2020-01-01

Please log in to resquest access to the document

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Florian Lachner, Florian Fincke, Andreas Butz. UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics. 16th IFIP Conference on Human-Computer Interaction (INTERACT), Sep 2017, Bombay, India. pp.142-159, ⟨10.1007/978-3-319-67687-6_11⟩. ⟨hal-01717221⟩

Share

Metrics

Record views

91