This conceptual work represents an initial exploration into a little researched area, namely app design for families. We explore how gamification is incorporated in applications that target family housework, also known as chores. During the last five years an increasing number of apps aim to transform routine based housework into entertaining activities. Many parents think it is important that children, at an early age, learn about family values and responsibilities that comes with the role as a family member. However, a gamified approach towards housework can influence family interaction in both positive and negative ways. We analyze a selection of so-called chore apps by building on an existing classification framework for educational apps and applying concepts of game design elements. Our findings show (1) that existing apps tend to be mostly instructive and partly manipulable, (2) that they tend to focus on external rather than intrinsic motivation, (3) that they target family members individually, rather than the family as a whole. We discuss the results from a motivation perspective by drawing attention to three concepts that relate to intrinsic motivation: Competence, autonomy and relatedness.