PewDiePie switches off YouTube comments: 'It's mainly spam', https://www.theguardian.com/technology/2014/sep/03/pewdiepie-switches-off-youtube- comments-its-mainly-spam ,
Social Media Marketing, 2012. ,
DOI : 10.1524/9783486719581
The Megaphone Effect: Taste and Audience in Fashion Blogging, Journal of Consumer Research, vol.40, issue.1, pp.136-158, 2013. ,
DOI : 10.1177/1469540505053090
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms, Decision Support Systems, vol.53, issue.1, pp.218-225, 2012. ,
DOI : 10.1016/j.dss.2012.01.015
Shopping and Word-of-Mouth Intentions on Social Media, Journal of theoretical and applied electronic commerce research, vol.8, issue.1, pp.5-6, 2013. ,
DOI : 10.4067/S0718-18762013000100003
Forum - How does Web 2.0 Stretch Traditional Influencing Patterns?, International Journal of Market Research, vol.2, issue.5, pp.591-616, 2008. ,
DOI : 10.2501/S1470785308200055
Electronic Word of Mouth (eWOM) in the Marketing Context, 2017. ,
DOI : 10.1007/978-3-319-52459-7
Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust ??? A theoretical analysis, Computers in Human Behavior, vol.31, pp.182-189, 2014. ,
DOI : 10.1016/j.chb.2013.10.013
In eWOM We Trust, Business & Information Systems Engineering, vol.12, issue.3, pp.129-140, 2013. ,
DOI : 10.1086/208520
Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration, Information Systems Research, vol.20, issue.2, pp.237-257, 2009. ,
DOI : 10.1287/isre.1080.0188
Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?, MIS Quarterly, vol.33, issue.3, pp.491-512, 2009. ,
DOI : 10.2307/20650306
What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature, Journal of Interactive Marketing, vol.28, issue.3, pp.167-183, 2014. ,
DOI : 10.1016/j.intmar.2014.02.001
Keeping negative Facebook comments leads to more trust in your brand, The 2012 World Congress in Computer Science Engineering and Applied Computing ,
Deepak: The Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation, Proceedings of the Thirteenth Americas Conference on Information Systems (AMCIS), 2007. ,
The effect of negative online consumer reviews on product attitude: An information processing view, Electronic Commerce Research and Applications, vol.7, issue.3, pp.341-352, 2008. ,
DOI : 10.1016/j.elerap.2007.05.004
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology, Information Systems Research, vol.13, issue.3, pp.334-359, 2002. ,
DOI : 10.1287/isre.13.3.334.81
Organic and amplified eWOM in consumer fashion blogs, Journal of Fashion Marketing and Management: An International Journal, vol.17, issue.1, pp.20-37, 2013. ,
DOI : 10.1108/17505931011033560
Analysis of fashion consumers??? motives to engage in electronic word-of-mouth communication through social media platforms, Journal of Marketing Management, vol.25, issue.2, pp.562-583, 2013. ,
DOI : 10.1016/S0148-2963(02)00278-3
Analyzing Online Customer Reviews -An Interdisciplinary Literature Review And Research Agenda, Proceedings of the European Conference on Information Systems, 2013. ,
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?, Journal of Interactive Marketing, vol.18, issue.1, pp.38-52, 2004. ,
DOI : 10.1002/dir.10073
Designing Business Models for Value Co-Creation, Special Issue. Toward a Better Understanding of the Role of Value in Markets and Marketing, pp.51-78, 2012. ,
DOI : 10.1016/j.lrp.2009.07.004
Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers, Journal of Interactive Marketing, vol.23, issue.4, pp.332-340, 2009. ,
DOI : 10.1016/j.intmar.2009.07.001
Measuring the value of electronic word of mouth and its impact in consumer communities, Journal of Interactive Marketing, vol.21, issue.2, pp.63-79, 2007. ,
DOI : 10.1002/dir.20078
An Empirical Study of Online Word of Mouth?? as a Predictor for Multi-product Category e-Commerce Sales, Electronic Markets, vol.18, issue.2, pp.130-141, 2008. ,
DOI : 10.1080/10196780802044776
An Integrative Framework for Understanding Two-Sided Persuasion, Journal of Consumer Research, vol.20, issue.4, p.561, 1994. ,
DOI : 10.1086/209370
Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms, Journal of Interactive Marketing, vol.26, issue.3, pp.131-140, 2012. ,
DOI : 10.1016/j.intmar.2011.07.001
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website, Journal of Current Issues & Research in Advertising, vol.64, issue.4, pp.1-11, 2009. ,
DOI : 10.1037/0022-3514.64.3.327
How Prevalent Is the Negativity Effect in Consumer Environments?, Journal of Consumer Research, vol.29, issue.2, pp.270-279, 2002. ,
DOI : 10.2307/3151184
The Influence of Message Framing and Issue Involvement, Journal of Marketing Research, vol.27, issue.3, p.361, 1990. ,
DOI : 10.2307/3172593
Prospect Theory: An Analysis of Decision under Risk, Econometrica, vol.47, issue.2, p.263, 1979. ,
DOI : 10.2307/1914185
Consumer Acceptance of Online Agent Advice. Extremity and Positivity Effects, Journal of Consumer Psychology, 2003. ,
The many faces of trust, Scandinavian Journal of Management, vol.13, issue.3, pp.271-286, 1997. ,
DOI : 10.1016/S0956-5221(97)84644-1
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms, Management Science, vol.49, issue.10, pp.1407-1424, 2003. ,
DOI : 10.1287/mnsc.49.10.1407.17308
How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information, Journal of Interactive Marketing, vol.25, issue.2, pp.67-74, 2011. ,
DOI : 10.1016/j.intmar.2011.01.002
Why are you telling me this? An examination into negative consumer reviews on the Web, Journal of Interactive Marketing, vol.21, issue.4, pp.76-94, 2007. ,
DOI : 10.1002/dir.20090
Thiscompanysucks.com: the use of the Internet in negative consumer???to???consumer articulations, Journal of Marketing Communications, vol.10, issue.3, pp.169-182, 2004. ,
DOI : 10.1080/1352726042000186634
An empirical investigation of electronic word-of-mouth: Informational motive and corporate response strategy, Computers in Human Behavior, vol.26, issue.5, pp.1073-1080, 2010. ,
DOI : 10.1016/j.chb.2010.03.009
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement, European Journal of Marketing, vol.38, issue.7, pp.869-882, 2004. ,
DOI : 10.2466/pr0.1960.6.1.31
Beyond the Extended Self: Loved Objects and Consumers??? Identity Narratives, Journal of Consumer Research, vol.1, issue.2, pp.171-184, 2005. ,
DOI : 10.1086/314310
Influence of materialism, gender and nationality on consumer brand perceptions, Journal of Targeting, Measurement and Analysis for Marketing, vol.14, issue.1, pp.25-32, 2005. ,
DOI : 10.1057/palgrave.jt.5740167
???The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products, Information Systems Research, vol.23, issue.1, pp.182-196, 2012. ,
DOI : 10.1287/isre.1100.0343
The effects of visual information in eWOM communication, Journal of Research in Interactive Marketing, vol.6, issue.1, pp.7-26, 2012. ,
DOI : 10.1086/209519
Firm-Created Word-of-Mouth Communication: Evidence from a Field Test, Marketing Science, vol.28, issue.4, pp.721-739, 2009. ,
DOI : 10.1287/mksc.1080.0444
User Acceptance of Information Technology: Toward a Unified View, MIS Quarterly, vol.27, issue.3, pp.425-478, 2003. ,
DOI : 10.2307/30036540
Design and analysis. A researcher's handbook. Pearson, N.J, 2004. ,
Experimental Design In: Handbook of Psychology, 2003. ,
Experimental Design: Procedures for the Behavioral Sciences Thousand Oaks (2012) 48. Statista Inc.: Internet usage of Millennials in the United States ,
The top 500 sites on the web, http://www.alexa.com/topsites 50 Multivariate data analysis, 2010. ,
Interaction effects in multiple regression, 2009. ,
DOI : 10.4135/9781412984522
Introduction to Mediation, Moderation, and Conditional Process Analysis, 2013. ,