Skip to Main content Skip to Navigation
Conference papers

Factors Influencing Consumer’s Behavioral Intention to Adopt IRCTC Connect Mobile Application

Abstract : Indian Railway Catering and Tourism Corporation Ltd. (IRCTC) launched “IRCTC Connect” mobile application (app) for different mobile platforms for booking/cancellation tickets, but the app usage rate is very low in comparison to IRCTC website and Passenger Reservation System (PRS). This indicates a gap between implementation and adaption of IRCTC Connect. This paper explores the factors influencing the consumer’s behavioral intention to use IRCTC Connect by adapting Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. Regression analysis is used to analyze total 159 valid responses, collected through survey at MNNIT campus Allahabad, India. The findings of the study illustrate that only three factors Social Influence, Price Value and Habit of UTAUT2 model are significantly influencing the adoption of IRCTC Connect with adjusted R-Square value 0.699. This study will facilitate IRCTC Connect developers to encompass better understanding on consumers’ desires and intention and encourages researchers in this area for longitudinal observation in different backgrounds.
Complete list of metadata

Cited literature [48 references]  Display  Hide  Download

https://hal.inria.fr/hal-01768527
Contributor : Hal Ifip <>
Submitted on : Tuesday, April 17, 2018 - 11:56:58 AM
Last modification on : Tuesday, April 17, 2018 - 1:23:51 PM

File

978-3-319-68557-1_1_Chapter.pd...
Files produced by the author(s)

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Ganesh Sahu, Monika Singh. Factors Influencing Consumer’s Behavioral Intention to Adopt IRCTC Connect Mobile Application. 16th Conference on e-Business, e-Services and e-Society (I3E), Nov 2017, Delhi, India. pp.3-15, ⟨10.1007/978-3-319-68557-1_1⟩. ⟨hal-01768527⟩

Share

Metrics

Record views

170

Files downloads

253