Measuring Audience Retention in YouTube

Abstract : There exist many aspects involved in a video turning viral on YouTube. These include properties of the video such as the attractiveness of its title and thumbnail, the recommendation policy of YouTube, marketing and advertising policies and the influence that the video's creator or owner has in social networks. In this work, we study audience retention measures provided by YouTube to video creators which may provide valuable information for improving the videos and for better understanding the viewers' potential interests in them. We then study the question of when is a video too long and can gain from being shortened. We examine consistency between several existing audience retention measures. We end in a proposal for a new audience retention measure and identify its advantages.
Document type :
Conference papers
Complete list of metadatas

Cited literature [14 references]  Display  Hide  Download

https://hal.inria.fr/hal-02053300
Contributor : Eitan Altman <>
Submitted on : Friday, March 1, 2019 - 11:14:25 AM
Last modification on : Thursday, October 17, 2019 - 12:36:59 PM
Long-term archiving on : Thursday, May 30, 2019 - 1:35:20 PM

File

hal retention.pdf
Files produced by the author(s)

Identifiers

  • HAL Id : hal-02053300, version 1

Citation

Eitan Altman, Tania Jimenez. Measuring Audience Retention in YouTube. VALUETOOLS 2019 - Proceedings of the 12th EAI International Conference on Performance Evaluation Methodologies and Tools, Mar 2019, Palma, Spain. pp.79-85. ⟨hal-02053300⟩

Share

Metrics

Record views

134

Files downloads

283