The Influence of Social Media on Engendering Strategic Organisational Practices – The Case of Two Tanzanian Telecommunications Companies - Archive ouverte HAL Access content directly
Conference Papers Year : 2019

The Influence of Social Media on Engendering Strategic Organisational Practices – The Case of Two Tanzanian Telecommunications Companies

(1) , (1) , (1)
1
Shirumisha Kwayu
  • Function : Author
  • PersonId : 1027680
Banita Lal
  • Function : Author
  • PersonId : 999541
Mumin Abubakre
  • Function : Author
  • PersonId : 1027681

Abstract

The plethora of social media platforms such as Facebook, twitter, Instagram and WhatsApp has enhanced the information systems within organisations while at the same time being a conundrum to executives, who need to develop strategy around this technology. This paper explores the influence of different social media applications on engendering strategic organisational practices using a practice perspective. Through the practice lens and with the guidance of the interpretivist philosophy, this paper collects empirical evidence from two telecom organisations in Tanzania. The findings show that different types of social media applications play different roles in engendering different strategizing methods, such as formal and informal. Depending on the role the application plays. In practice, this will help organisational executives in the selection of social media applications, which is a crucial stage in the development of social media strategy.
Fichier principal
Vignette du fichier
476633_1_En_4_Chapter.pdf (566.61 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-02068943 , version 1 (15-03-2019)

Licence

Attribution - CC BY 4.0

Identifiers

Cite

Shirumisha Kwayu, Banita Lal, Mumin Abubakre. The Influence of Social Media on Engendering Strategic Organisational Practices – The Case of Two Tanzanian Telecommunications Companies. International Working Conference on Transfer and Diffusion of IT (TDIT), Jun 2018, Portsmouth, United Kingdom. pp.47-59, ⟨10.1007/978-3-030-04315-5_4⟩. ⟨hal-02068943⟩
39 View
15 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More