A. Dimoka, Y. Hong, and P. A. Pavlou, On product uncertainty in online markets: Theory and evidence, MIS quarterly, pp.395-426, 2012.

E. Ismagilova, Y. K. Dwivedi, E. Slade, and M. D. Williams, Electronic word of mouth (eWOM) in the marketing context: A state of the art analysis and future directions, 2017.

B. Lis, eWOM we trust, vol.5, pp.129-140, 2013.

S. Teng, K. Wei-khong, W. Wei-goh, and A. Yee-loong-chong, Examining the antecedents of persuasive eWOM messages in social media, Online Information Review, vol.38, pp.746-768, 2014.

H. Jeong and D. Koo, Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type, Internet Research, vol.25, pp.2-29, 2015.

E. E. Kim, A. S. Mattila, and S. Baloglu, Effects of gender and expertise on consumers' motivation to read online hotel reviews, Cornell Hospitality Quarterly, vol.52, pp.399-406, 2011.

B. Bartikowski and G. Walsh, Attitude contagion in consumer opinion platforms: posters and lurkers, Electronic Markets, vol.24, pp.207-217, 2014.

A. Baber, R. Thurasamy, M. I. Malik, B. Sadiq, S. Islam et al., Online wordof-mouth antecedents, attitude and intention-to-purchase electronic products in Pakistan, Telematics and Informatics, vol.33, pp.388-400, 2016.

H. Baek, J. Ahn, and S. Oh, Impact of tweets on box office revenue: focusing on when tweets are written, ETRI Journal, vol.36, pp.581-590, 2014.

S. H. Kim, N. Park, and S. H. Park, Exploring the effects of online word of mouth and expert reviews on theatrical movies' box office success, Journal of Media Economics, vol.26, pp.98-114, 2013.

N. Aghakhani and J. Karimi, Acceptance of implicit and explicit eWOM: a factor based study of social networking sites, 2013.

T. Hennig-thurau, K. P. Gwinner, G. Walsh, and D. D. Gremler, Electronic wordofmouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?, Journal of interactive marketing, vol.18, pp.38-52, 2004.

S. W. Sussman and W. S. Siegal, Informational influence in organizations: An integrated approach to knowledge adoption, Information systems research, vol.14, p.14, 2003.

R. Cheung, The influence of electronic word-of-mouth on information adoption in online customer communities, Global Economic Review, vol.43, pp.42-57, 2014.

Y. Shuang, Effects of information quality and source credibility on EWOM adoption in context of virtual community, Management Science and Engineering (ICMSE), 2013 International Conference on, pp.194-200

X. Wang, H. Teo, and K. K. Wei, SIMULTANEITY AND INTERACTIVITY OF THE EFFECTS OF COMMUNICATION ELEMENTS ON CONSUMERS'DECISION MAKING IN EWOM SYSTEMS, Journal of Electronic Commerce Research, vol.16, p.153, 2015.

H. S. Bansal and P. A. Voyer, Word-of-mouth processes within a services purchase decision context, Journal of service research, vol.3, pp.166-177, 2000.

H. H. Chang and L. H. Wu, An examination of negative e-WOM adoption: Brand commitment as a moderator, Decision Support Systems, vol.59, pp.206-218, 2014.

R. E. Goldsmith and D. Horowitz, Measuring motivations for online opinion seeking, Journal of interactive advertising, vol.6, pp.2-14, 2006.

T. Hennig-thurau, G. Walsh, and G. Walsh, Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet, International journal of electronic commerce, vol.8, pp.51-74, 2003.

M. Khammash and G. H. Griffiths, Arrivederci CIAO. com, Buongiorno Bing. com'-Electronic word-of-mouth (eWOM), antecedences and consequences, International Journal of Information Management, vol.31, pp.82-87, 2011.

R. E. Guadagno and R. B. Cialdini, Online persuasion: An examination of gender differences in computer-mediated interpersonal influence, Group Dynamics: Theory, Research, and Practice, vol.6, p.38, 2002.

B. Bickart and R. M. Schindler, Internet forums as influential sources of consumer information, Journal of interactive marketing, vol.15, pp.31-40, 2001.

S. M. Han, Motivations for providing and seeking eWOM: a cross cultural comparison of US and Korean college students, 2000.

A. Munzel, H. Kunz, and W. , Creators, multipliers, and lurkers: who contributes and who benefits at online review sites, Journal of Service Management, vol.25, p.26, 2014.

G. Silverman, Secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth, AMACOM Div American Mgmt Assn, 2011.

N. F. Awad and A. Ragowsky, Establishing trust in electronic commerce through online word of mouth: An examination across genders, Journal of Management Information Systems, vol.24, pp.101-121, 2008.

J. Burton and M. Khammash, Why do people read reviews posted on consumer-opinion portals, Journal of Marketing Management, vol.26, pp.230-255, 2010.

L. Huang, J. Shao, and W. Wang, Research on the relationships between hotel internet word-of-mouth and customers' behavior intention based on trust, 6th International Conference on, pp.250-254, 2013.

N. Pope, M. Brown, and E. Forrest, Risk, innovativeness, gender, and involvement factors affecting the intention to purchase sport product online, Sport Marketing Quarterly, vol.8, pp.25-34, 1999.

S. L. Bem, Gender schema theory: A cognitive account of sex typing, Psychological review, vol.88, p.354, 1981.

J. Meyers-levy, The influence of sex roles on judgment, Journal of consumer research, vol.14, pp.522-530, 1988.

R. Sharma, M. Morales-arroyo, and T. Pandey, The emergence of electronic wordofmouth as a marketing channel for the digital marketplace, 2012.