Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The Case of the Czech Republic - Archive ouverte HAL Access content directly
Conference Papers Year : 2018

Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The Case of the Czech Republic

(1) , (1)
1

Abstract

Over the last few years, online social networks have experienced exponential growth in both profile registrations and social interactions. They are widely used in the personal life but also in the business. The goal of the article is to state the most often used accounting software and their producers in the connection with use of social networks by producers of accounting software in the Czech Republic. The sub-goal is to present records gained from Socialbakers focused on the evolution of fans on Facebook and how a company decides on the use of the optimal mix of platforms. Classification of social networks, social media and accounting software are solved and shortly described at the first theoretical part. Main producers of accounting software and analysis of social networks that are used by producers of accounting software are presented in the main part of the article. It is also analyzed whether producers of accounting software have direct links from web pages on the selected social networks. The last part is devoted to selected social networks and how to use it in the companies producing accounting software. Selected topic is up-to-date and it is not often solved in the literature. The topic is important to the professional public. It was founded that most often used social network by producers of accounting software are Facebook, YouTube and Twitter. The links from web pages are often used also in the connection with Google+. All companies do not put links on the used social networks.
Fichier principal
Vignette du fichier
474698_1_En_38_Chapter.pdf (435.73 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-02274177 , version 1 (29-08-2019)

Licence

Attribution - CC BY 4.0

Identifiers

Cite

Libuše Svobodová, Martina Hedvičáková. Factors Determining Optimal Social Media Network Portfolio for Accounting Firms: The Case of the Czech Republic. 17th Conference on e-Business, e-Services and e-Society (I3E), Oct 2018, Kuwait City, Kuwait. pp.425-435, ⟨10.1007/978-3-030-02131-3_38⟩. ⟨hal-02274177⟩
43 View
79 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More