Skip to Main content Skip to Navigation
Conference papers

A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia

Abstract : Growth of digital platforms in developing countries has yet to see equivalent growth in research. This paper presents one of the first conceptualised analyses of platform implementation and impact. Using the “multi-level perspective”, it analyses a successful ride-hailing platform: EasyTaxi in Bogotá, Colombia. This was originally a niche innovation but has effected a socio-technical transition to a dominant position within Bogotá’s taxi regime. Speed of transition is explained in terms of tensions within that regime and from wider demographic change, combined with specific utility of the platform to drivers and passengers who faced a prior context of exploitation, mistrust and insecurity. Though the new regime is a hybrid of platform and non-platform features, its impacts can already be seen: datafication, formalisation, and shift in power away from old taxi operating companies and towards passengers and, in particular, towards the platform itself. Alongside case-specific insights, the paper demonstrates the utility of the multi-level perspective as a means to analyse the enactment of digital platforms.
Document type :
Conference papers
Complete list of metadata

Cited literature [26 references]  Display  Hide  Download
Contributor : Hal Ifip <>
Submitted on : Thursday, September 12, 2019 - 4:03:11 PM
Last modification on : Thursday, September 12, 2019 - 4:22:13 PM
Long-term archiving on: : Saturday, February 8, 2020 - 4:31:51 AM


 Restricted access
To satisfy the distribution rights of the publisher, the document is embargoed until : 2022-01-01

Please log in to resquest access to the document


Distributed under a Creative Commons Attribution 4.0 International License



Juan Gomez-Morantes, Richard Heeks, Richard Duncombe. A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia. 15th International Conference on Social Implications of Computers in Developing Countries (ICT4D), May 2019, Dar es Salaam, Tanzania. pp.195-206, ⟨10.1007/978-3-030-18400-1_16⟩. ⟨hal-02285264⟩



Record views