La personnalisation de I'interaction dans des contextes multimodaux et multicanaux : une première approche pour le commerce électronique - Archive ouverte HAL Access content directly
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La personnalisation de I'interaction dans des contextes multimodaux et multicanaux : une première approche pour le commerce électronique

(1) , (1)
1
Alain Derycke
  • Function : Author
José Rouillard

Abstract

This article presents a reflexion on new forms of interaction not yet approached by the HCI community. It's the study of the convergences and divergences between the personalization seen under two complementary angles: direct marketing on the one hand, and person/system interfaces on the other hand. The multimodality has been studied since many years, and personalization has been used in marketing for a long time, but seldom, both were studied jointly. A prototype of multimodal user adapted E-commerce site is presented. That opens, according to us, many tracks of research on the personnalization/multimodality intersection.
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hal-02441460 , version 1 (15-01-2020)

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Alain Derycke, José Rouillard. La personnalisation de I'interaction dans des contextes multimodaux et multicanaux : une première approche pour le commerce électronique. IHM 2002, Nov 2002, Poitiers, France. pp.97-104, ⟨10.1145/777005.777019⟩. ⟨hal-02441460⟩

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