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La personnalisation de I'interaction dans des contextes multimodaux et multicanaux : une première approche pour le commerce électronique

Alain Derycke 1 José Rouillard 1
1 Trigone-CIREL
CIREL - Centre Interuniversitaire de Recherche en Education de Lille (CIREL) - EA 4354 : EA1038
Abstract : This article presents a reflexion on new forms of interaction not yet approached by the HCI community. It's the study of the convergences and divergences between the personalization seen under two complementary angles: direct marketing on the one hand, and person/system interfaces on the other hand. The multimodality has been studied since many years, and personalization has been used in marketing for a long time, but seldom, both were studied jointly. A prototype of multimodal user adapted E-commerce site is presented. That opens, according to us, many tracks of research on the personnalization/multimodality intersection.
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Conference papers
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https://hal.inria.fr/hal-02441460
Contributor : José Rouillard <>
Submitted on : Wednesday, January 15, 2020 - 6:49:46 PM
Last modification on : Friday, January 24, 2020 - 11:26:03 AM

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Alain Derycke, José Rouillard. La personnalisation de I'interaction dans des contextes multimodaux et multicanaux : une première approche pour le commerce électronique. IHM 2002, Nov 2002, Poitiers, France. pp.97-104, ⟨10.1145/777005.777019⟩. ⟨hal-02441460⟩

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