Multi-channel and multi-modal interactions in E-marketing: Toward a generic architecture for integration and experimentation - Archive ouverte HAL Access content directly
Conference Papers Year : 2005

Multi-channel and multi-modal interactions in E-marketing: Toward a generic architecture for integration and experimentation

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hal-02446442 , version 1 (20-01-2020)

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  • HAL Id : hal-02446442 , version 1

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Vincent Chevrin, José Rouillard, Alain Derycke. Multi-channel and multi-modal interactions in E-marketing: Toward a generic architecture for integration and experimentation. HCI International, 2005, Las Vegas, United States. ⟨hal-02446442⟩
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