The paper documents the co-design methodology followed by Northern Stage theatrical company for the design of a theatrical production, rich in digital elements. Drawing on our data from fieldwork, interviews and questionnaires, we initially report on the co-design activities, then using thematic analysis, we review the impact of technology in the co-design activities, the dynamics of using digital technologies in a performance and the limitations for small-medium theatrical companies. Our work extends research and practice on co-design and participatory design in creative industries and their experimentation with technology. More specifically, we contribute by casting light on the nature of activities and the level of digital maturity and readiness. The paper concludes with considerations of co-design and HCI work in attracting a new generation of performers and audiences for the digital era.