Skip to Main content Skip to Navigation
Conference papers

“Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social Commerce

Abstract : Consumers in many countries like the Kingdom of Saudi Arabia (KSA) are increasingly turning to social media platforms like Instagram and WhatsApp to buy and sell products and services. Commercial activities within these platforms are increasing in popularity because of important qualities they provide, such as convenience of use, social aspects, and the variety of the types of products available. Using social media in this way has become popular, even though social platforms lack support for conducting e-commerce. In our study, we aim to understand this new trend, to investigate the needs of social media consumers within KSA, and to investigate how social platforms can be better designed to meet those needs. Using data collected through interviews with 26 social media users, we discuss and propose design directions and trust mechanisms for supporting commercial activity within social media platforms with the aim of improving user experience and increasing user acceptance.
Document type :
Conference papers
Complete list of metadata

Cited literature [65 references]  Display  Hide  Download

https://hal.inria.fr/hal-02544620
Contributor : Hal Ifip <>
Submitted on : Thursday, April 16, 2020 - 2:32:58 PM
Last modification on : Thursday, April 16, 2020 - 3:22:24 PM

File

 Restricted access
To satisfy the distribution rights of the publisher, the document is embargoed until : 2022-01-01

Please log in to resquest access to the document

Licence


Distributed under a Creative Commons Attribution 4.0 International License

Identifiers

Citation

Aisha Alarfaj, Ellis Solaiman, Lindsay Marshall. “Why Would You Buy from a Stranger?” Understanding Saudi Citizens’ Motivations and Challenges in Social Commerce. 17th IFIP Conference on Human-Computer Interaction (INTERACT), Sep 2019, Paphos, Cyprus. pp.711-732, ⟨10.1007/978-3-030-29384-0_43⟩. ⟨hal-02544620⟩

Share

Metrics

Record views

17