, Section1-their use of social media applications

, Which Social networks do you use most? 2. Since when have you started using social network?

, How many hours do you spend on social media? Daily/weekly

, Are your accounts on social media private or public? Section 2-the commercial use of social media applications

, Do you use social media for online shopping? Why? 6. Which social media application do you prefer more in buying?

, Can you explain how you find product and buy it by social media? 10. Can you explain your experience in writing and reading comments? 11. What do you like or dislike about this experience? 12. What do you think the risks of buying using social media? 13

, Do you shop online by using e-commerce websites and applications? why? 15. Do you prefer buying by websites or by social media and why? Section 4-demographic and general information

S. Hillman, C. Neustaedter, and J. Bowes, The Routines and Social Behaviours of Frequent Mcommerce Shoppers, Proceedings of CHI '12 Extended Abstracts on Human Factors in Computing Systems, pp.1841-1846, 2012.

S. S. Abed, Y. K. Dwivedi, and M. D. Williams, SMEs' Adoption of E-commerce Using Social Media in a Saudi Arabian Context : a Systematic Literature Review, International Journal of Business Information Systems, vol.19, pp.159-179, 2015.

W. Alkhowaiter, The Power of Instagram in Building Small Businesses. Conference on e-Business, pp.59-64, 2016.
URL : https://hal.archives-ouvertes.fr/hal-01702216

E. Makki and L. Chang, Understanding the Effects of Social Media and Mobile Usage on E-Commerce : An Exploratory Study in Saudi Arabia, International Management Review, vol.11, pp.98-110, 2015.

H. C. Triandis, Individualism and Collectivism: Past, Present, and Future, The handbook of culture & psychology, pp.52-67, 2001.

D. Chaffey, Global social media research summary, 2018.

C. Moser, P. Resnick, and S. Schoenebeck, Community Commerce: Facilitating Trust in Mom-to-Mom Sale Groups on Facebook. Conference on Human Factors in Computing Systems, 2017.

Z. Huang and M. Benyoucef, From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, vol.12, pp.246-259, 2013.

O. Gibreel, D. A. Alotaibi, and J. Altmann, Social commerce development in emerging markets. Electronic Commerce Research and Applications, Facebook Business: New for Facebook Pages: Calls to Action, vol.27, pp.152-162, 2018.

C. Wang and P. Zhang, The Evolution of Social Commerce : The People , Management , Technology , and Information Dimensions and Information Dimensions, vol.31, 2012.

A. Gheitasy, J. A. Nocera, and D. Rigas, Designing for Online Collaborative Consumption: A Study of Sociotechnical Gaps and Social Capital, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol.8512, pp.776-785, 2014.

A. A. Alarfaj and E. Solaiman, Investigating Commercial Capabilities and Trust in Social Media Applications for Entrepreneurs, Proceedings of ACM C&T conference (C&T'19). p. 11 pages, 2019.

A. Gheitasy, J. Abdelnour-nocera, and B. Nardi, Socio-technical gaps in online collaborative consumption (OCC): An example of the Etsy community, Proceedings of the 33rd Annual International Conference on the Design of Communication -SIGDOC '15, pp.1-9, 2015.

A. Lampinen and B. Brown, Market Design for HCI : Successes and Failures of Peer-to-Peer Exchange Platforms, CHI Conference on Human Factors in Computing Systems, pp.4331-4343, 2017.

Z. Huang and M. Benyoucef, User preferences of social features on social commerce websites: An empirical study, Technological Forecasting and Social Change, vol.95, pp.57-72, 2015.

A. T. Stephen and O. Toubia, Deriving Value from Social Commerce Networks, Journal of Marketing Research, vol.47, pp.215-228, 2010.

J. Y. Lee, Trust and Social Commerce, vol.77, pp.137-181, 2015.

R. G. Curty and P. Zhang, Social Commerce : Looking Back and Forward, pp.1-10, 2007.

X. Lin, Y. Li, X. Wang, M. Jack, and S. J. Jackson, Social commerce research: Definition, research themes and the trends, Infrastructure as Creative Action : Online Buying , Selling , and Delivery in Phnom Penh. Conference on Human Factors in Computing Systems, vol.37, pp.6511-6522, 2017.

Z. Sheikh, T. Islam, S. Rana, Z. Hameed, and U. Saeed, Acceptance of social commerce framework in Saudi Arabia, 2017.

R. Gonçalves-curty and P. Zhang, Website features that gave rise to social commerce: A historical analysis, Electronic Commerce Research and Applications, vol.12, pp.260-279, 2013.

E. K. David-gefen and D. W. , Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, vol.27, pp.51-90, 2003.

F. N. Egger, Trust me, I'm an online vendor, Towards a Model of Trust for E-Commerce System Design. CHI '00 extended abstracts on Human factors in computing systems -ACM, pp.101-102, 2000.

S. Hillman, C. Neustaedter, J. Bowes, and A. Antle, Soft trust and mCommerce shopping behaviours, Proceedings of the 14th international conference on human-computer interaction with mobile devices and services, pp.113-122, 2012.

S. Jarvenpaa, N. Tractinsky, and L. Saarinen, Consumer Trust in an Internet Store: A Cross-Cultural Validation, Journal of Computer-Mediated Communication, vol.5, p.28, 2006.

X. Luo, Trust production and privacy concerns on the Internet: A framework based on relationship marketing and social exchange theory. Industrial Marketing Management, vol.31, pp.111-118, 2002.

K. Finley, Trust in the Sharing Economy: An Exploratory Study, 2012.

A. Lampinen, V. Bellotti, C. Cheshire, and M. Gray, CSCW and theSharing Economy": The Future of Platforms as Sites of Work Collaboration and Trust, Proceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion -CSCW '16 Companion. 26-Februar, pp.491-497, 2016.

J. Riegelsberger, M. Sasse, and J. Mccarthy, Shiny happy people building trust?: photos on e-commerce websites and consumer trust. Proceedings of the SIGCHI ?, vol.5, pp.121-128, 2003.

I. P. Kuzheleva-sagan and N. A. Suchkova, Designing trust in the Internet services, vol.31, pp.381-392, 2016.

R. G. Curty, P. Zhang, H. Hall, H. Hall, and P. Zhang, Social Commerce : Looking Back and Forward, pp.1-10, 2007.

G. Swamynathan, C. Wilson, B. Boe, K. Almeroth, and B. Y. Zhao, Do Social Networks Improve e-Commerce ? A Study on Social Marketplaces, Proceedings of the First Workshop on Online Social Networks, vol.1, pp.1-6, 2008.

S. Hillman, C. Neustaedter, C. Pang, and E. Oduor, Shared joy is double joy": the social practices of user networks within group shopping sites, Conference on Human Factors in Computing Systems, pp.2417-2426, 2013.

A. M. Al-shehry, Transformation towards e-government in The Kingdom of Saudi Arabia: technological and organisational perspectives. Doctor of Philosophy (PhD), The School of Computing, 2009.

S. Maisel, The New Rise of Tribalism in Saudi Arabia. Nomadic Peoples, vol.18, pp.100-122, 2014.

M. Al-saud and A. Bin-s.-bin, Ministry of Commorce and Investment: About us, 2030.

J. Lazar, J. H. Feng, and H. Hochheiser, Research methods in human-computer interaction, 2017.

J. Saldaña, The Coding Manual for Qualitative Researchers, p.42, 2016.

M. Soegaard and R. F. , The Encyclopedia of Human-Computer Interaction, 2012.

A. L. Strauss and J. M. Corbin, Basics of Qualitative Research : Techniques and Procedures for Developing Grounded Theory, 1998.

, Country Comparison: Saudi Araia -Hofstede Insights

A. Marcus and E. W. Gould, Crosscurrents: Cultural Dimensions and Global Web User-Interface Design, Interactions ACM, vol.7, pp.32-46, 2000.

I. Flechais, M. Jirotka, and D. Alghamdi, In the balance in Saudi Arabia: security, privacy and trust. CHI '13 Extended Abstracts on Human Factors in Computing Systems, pp.823-828, 2013.

N. Abokhodair and S. Vieweg, Privacy & Social Media in the Context of the Arab Gulf. Designing Interactive Systems, pp.672-683, 2016.

T. Al-maghrabi, C. Dennis, and S. Vaux-halliday, Antecedents of continuance intentions towards e-shopping: the case of Saudi Arabia, Journal of Enterprise Information Management, vol.24, pp.85-111, 2011.

T. R. Dillahunt and A. R. Malone, The Promise of the Sharing Economy among Disadvantaged Communities, Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems -CHI '15, pp.2285-2294, 2015.

E. Qualman, Socialnomics: How social media transforms the way we live and do business, 2012.

S. Kim and H. Park, Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance, International Journal of Information Management, vol.33, pp.318-332, 2013.

H. Sun, Designing for Social Commerce Experience as Cultural Consumption. HCII, pp.402-406, 2011.

F. Hawlitschek, T. Teubner, M. Adam, N. Borchers, M. Moehlmann et al., Trust in the Sharing Economy: An Experimental Framework, Proceedings of the Thirty-Seventh International Conference on Information Systems (ICIS), pp.11-14, 2016.

E. Zifla and S. Wattal, Community Engagement In Peer-To-Peer Business: Evidence From Etsy, European Conference on Information Systems, 2016.

A. D. Noor, R. Sulaiman, and A. A. Bakar, A Review of Factors that Influenced Online Trust in Social Commerce, International Conference on Information Technology and Multimedia (ICIMU), pp.118-123, 2014.

N. Chen and P. L. Rau, Effects of Trust on Group Buying Websites in China, International Journal of Human-Computer Interaction, vol.30, pp.615-626, 2014.

M. East, PayPal Insights: e-commerce in the Middle East, 2012.

S. Yoldas, A Research about Buying Behaviours of Online Customers, Comparison of Turkey with UK, p.59, 2012.

D. Leary, Social and Hashtag Commerce : "Order by Tweet, International Conference on Information Systems, 2016.

M. Aljowaidi, A study of E-commerce Adoption Using the TOE Framework in Saudi Retailers : Firm Motivations , Implementation and Benefits, Doctor of Philosophy (PhD), Business IT and Logistics, RMIT University. (2015) 63. AlOnazi, N.: Instagram traders huge profit without licences

F. Alsharif, Investigating the Factors Affecting On-line Shopping Adoption in Saudi Arabia. Doctoral dissertation, 2013.