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Adding Images to Psychometric Questionnaires to Improve User Engagement

Abstract : This paper presents an experiment to obtain personality traits using a psychometric questionnaire that is augmented with visual representations that support answer options. From the results, it is suggested that the use of visual media improves participants’ perception of ‘fun’ or pleasure, while answering the questionnaire; thereby creating the potential to improve user engagement in commercial applications.
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https://hal.inria.fr/hal-02878653
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Submitted on : Tuesday, June 23, 2020 - 11:28:14 AM
Last modification on : Tuesday, June 23, 2020 - 11:59:34 AM
Long-term archiving on: : Thursday, September 24, 2020 - 4:11:49 PM

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Mohammed Khwaja, Sarah Shepherd. Adding Images to Psychometric Questionnaires to Improve User Engagement. 17th IFIP Conference on Human-Computer Interaction (INTERACT), Sep 2019, Paphos, Cyprus. pp.621-625, ⟨10.1007/978-3-030-29390-1_49⟩. ⟨hal-02878653⟩

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