You Fight! Is a performance co-created by the author and the Kokoschka Revival experimental theatre's collective. In this work, we call into question the ways in which current marketing gimmicks (e.g. the emergence of professional youtubers, influencers, camgirls, etc.) modifies common notions of presence and reality. In this paper, we discuss the technological and dramaturgical issues raised by the multimedia performance. In particular we stress how a critical use of highly-pervasive technological environments can elicit a transformative experience for audience members and performers alike. The paper is divided into four parts. The first presents the context of labour and entertainment digitalisation thereby introducing the general topics of the pièce. The second section illustrates the plot and the dramaturgical intentions and introduces the question of the gaze in relation to the technological mediation. The third part describes the technological environments developed for this work. In the conclusion, we discuss how a theatrical use of technology can provide a form of sensible resistance to the increasing mediatisation of our daily life. To this regard, this study proposes an original contribution to the field of research-creation by providing a critical perspective on digital media and the ways in which they inform major transformations in the construction of subjectivity and in human social behaviours.