The importance of appropriate and adequate information toward decision making cannot be overemphasized. Considering the sheer volume of available information to information consumer and the rapidly advancing information management technologies facilitating corporate firms and organization to manage large and complex data sources aimed at exploring new opportunities towards strategic decision making. The age of inadequate information is gradually fading off while unconsciously introducing another concept known as “Information Overload”. Using adequate and timely available information for delivering strategic decisions is the focus of economic intelligence, however with ever increasing volume of information made available to the decision maker, the risk of indecision, forgetfulness, amongst others result. The consequent could be disastrous as the need arises for decision based on the interrelationship amongst the trio of decision situation, decision maker and the decision process in the face of information overload. The importance for knowledge reconciliation as the first step before information search has been proposed, this work attempts to establish the need for usage of ‘fine-tuned' information in taking strategic decisions.