Digital rights management (DRM) technologies have recently received many blows that might hamper their future. Copyright holders, by imposing tight restrictions on their assets' usability, have managed to infuriate consumers to the point at which the music industry has partly dropped DRM. Is multimedia content protection dead? Well, not quite yet. Even if DRM isn't buried, the entertainment industry can't ignore that their customers are getting increasingly frustrated by these “technical protection measures.” After all, frustration is simply bad for business. Two complementary strategies seem to be emerging. On one hand, several industrial consortiums have formed to provide some level of interoperability across otherwise closed-wall proprietary DRM platforms. On the other hand, discreet protection technologies, such as content fingerprinting and traitor tracing, are receiving increasing interest. Strictly speaking, these technologies don't prevent piracy. Instead, they permit enforcement of a damage control policy should piracy occur.