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1: Codes and names of 271 merchant categories used in our study MCCs were taken from the Merchant Category Codes and Groups Directory published by American Express [1]. Abbreviations correspond to: Serv. -Services, Contr, Contractors, Supp. -Supplies, St. -Stores, Equip. -Equipment, Merch. -Merchandise, Prov. -Provisioners, Pl. -Places, Sh. -Shops, Mark. -Marketing ,