We study, for times of order 1/h, solutions of Maxwell's equations in an O(h^2) modulation of an h-periodic medium. The solutions are of slowly varying amplitude type built on Bloch plane waves with wavelength of order h. We construct accurate approximate solutions of three scale WKB type. The leading profile is both transported at the group velocity and dispersed by a Schrödinger equation given by the quadratic approximation of the Bloch dispersion relation. A weak ray average hypothesis guarantees stability. Compared to earlier work on scalar wave equations, the generator is no longer elliptic. Coercivity holds only on the complement of an infinite dimensional kernel. The system structure requires many innovations.