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Storytelling in Information Visualizations: Does it Engage Users to Explore Data?

Jeremy Boy 1, 2 Jean-Daniel Fekete 2 Françoise Détienne 3
2 AVIZ - Analysis and Visualization
Inria Saclay - Ile de France, LRI - Laboratoire de Recherche en Informatique, Université Paris-Saclay
Abstract : We present the results of three web-based field experiments, in which we evaluate the impact of using initial narrative visualization techniques and storytelling on user-engagement with exploratory information visualizations. We conducted these experiments on a popular news and opinion outlet, and on a popular visualization gallery website. While data-journalism exposes visualizations to a large public, we do not know how effectively this public makes sense of interactive graphics, and in particular if people explore them to gain additional insight to that provided by the journalists. In contrast to our hypotheses, our results indicate that augmenting exploratory visualizations with introductory `stories' does not seem to increase user-engagement in exploration.
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Contributor : Jean-Daniel Fekete <>
Submitted on : Thursday, March 19, 2015 - 1:04:03 AM
Last modification on : Wednesday, June 24, 2020 - 4:19:00 PM

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Jeremy Boy, Jean-Daniel Fekete, Françoise Détienne. Storytelling in Information Visualizations: Does it Engage Users to Explore Data?. Proceedings of the 33rd ACM Conference on Human Factors in Computing Systems (CHI 2015), Apr 2015, Seoul, South Korea. pp.1449-1458, ⟨10.1145/2702123.2702452⟩. ⟨hal-01133305⟩



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