Weibo or Weixin? Gratifications for Using Different Social Media

Abstract : Social media has experienced great changes in recent years. Various social media platforms emerge and develop significantly. Why users choose to use some particular social media becomes a major concern. Through adopting uses and gratifications theory, this study aims to explore gratifications sought from using two popular social media: Weibo and Weixin. Data was collected by eighteen in-depth interviews and content analysis was conducted for data analysis. Results show that, seven gratifications could be sought from using Weibo: information seeking, social interaction, entertainment, pass time, self-expression, information sharing and social networking, while five gratifications from Weixin usage: private social networking, social interaction, convenient communication, high-quality information provided and information sharing. In addition, three general gratifications for usage of both Weibo and Weixin were identified: information sharing, social networking and social interaction. Implications of this study are also discussed.
Type de document :
Communication dans un congrès
Hongxiu Li; Matti Mäntymäki; Xianfeng Zhang. 13th Conference on e-Business, e-Services and e-Society (I3E), Nov 2014, Sanya, China. Springer, IFIP Advances in Information and Communication Technology, AICT-445, pp.14-22, 2014, Digital Services and Information Intelligence. 〈10.1007/978-3-662-45526-5_2〉
Liste complète des métadonnées

Littérature citée [11 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01342125
Contributeur : Hal Ifip <>
Soumis le : mardi 5 juillet 2016 - 14:35:29
Dernière modification le : dimanche 17 décembre 2017 - 09:50:02

Fichier

978-3-662-45526-5_2_Chapter.pd...
Fichiers produits par l'(les) auteur(s)

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Citation

Chunmei Gan, Weijun Wang. Weibo or Weixin? Gratifications for Using Different Social Media. Hongxiu Li; Matti Mäntymäki; Xianfeng Zhang. 13th Conference on e-Business, e-Services and e-Society (I3E), Nov 2014, Sanya, China. Springer, IFIP Advances in Information and Communication Technology, AICT-445, pp.14-22, 2014, Digital Services and Information Intelligence. 〈10.1007/978-3-662-45526-5_2〉. 〈hal-01342125〉

Partager

Métriques

Consultations de la notice

66

Téléchargements de fichiers

19