The Role of Trust towards the Adoption of Mobile Services in China: An Empirical Study

Abstract : This research aims to study the role of trust towards the adoption of mobile services in China. This study examined users’ adoption of general mobile services by extending TAM with additional trust-related constructs. Based on the literature review from previous research, a research model with 10 research hypotheses is proposed in the study. This research model is empirically evaluated using survey data collected from a sample of 373 subjects. Seven research hypotheses are positively significant supported, while three research hypotheses are rejected in this study. The results indicate that both perceived reputation and perceived structural assurance directly affects the consumers’ trust in mobile services. However, perceived environment risk does not have positive effect on consumers’ trust in mobile services. Another interesting finding is that consumers’ trust in mobile services does not have direct positive effect on users’ intention to use mobile services.
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Communication dans un congrès
Hongxiu Li; Matti Mäntymäki; Xianfeng Zhang. 13th Conference on e-Business, e-Services and e-Society (I3E), Nov 2014, Sanya, China. Springer, IFIP Advances in Information and Communication Technology, AICT-445, pp.46-57, 2014, Digital Services and Information Intelligence. 〈10.1007/978-3-662-45526-5_5〉
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Shang Gao, Yuhao Yang. The Role of Trust towards the Adoption of Mobile Services in China: An Empirical Study. Hongxiu Li; Matti Mäntymäki; Xianfeng Zhang. 13th Conference on e-Business, e-Services and e-Society (I3E), Nov 2014, Sanya, China. Springer, IFIP Advances in Information and Communication Technology, AICT-445, pp.46-57, 2014, Digital Services and Information Intelligence. 〈10.1007/978-3-662-45526-5_5〉. 〈hal-01342128〉

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