HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

The Adoption of Mobile Games in China: An Empirical Study

Abstract : Mobile games have become very popular in recent years in China. This research aims to investigate the potential factors that influence users’ intention to play mobile games. Through the employment of structural equation modeling technology, a research model by extending technology acceptance model (TAM) with flow experience and social norms was proposed. This research model was empirically evaluated using survey data collected from 388 users about their perceptions of mobile games. Eleven research hypotheses were proposed in the study. Eight research hypotheses were positively significant supported, while three research hypotheses were rejected in this study. The result indicates that attitude and flow experience explain about 75% of uses’ intention to playing mobile games. It was found that social norms do not have direct effect on the intention to play a mobile game. But it affects the attitude directly. In addition, flow experience, perceived ease of use and perceived usefulness all have direct effects on users’ attitude toward playing a mobile game, and the effect from flow experience is quite strong. Flow experience plays an important role in the adoption of mobile games according to the analytical results of our study.
Complete list of metadata

Cited literature [24 references]  Display  Hide  Download

Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Tuesday, August 2, 2016 - 11:35:18 AM
Last modification on : Tuesday, February 23, 2021 - 7:24:06 PM
Long-term archiving on: : Thursday, November 3, 2016 - 5:26:46 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Shang Gao, Zhe Zang, John Krogstie. The Adoption of Mobile Games in China: An Empirical Study. 15th International Conference on Informatics and Semiotics in Organisations (ICISO), May 2014, Shanghai, China. pp.368-377, ⟨10.1007/978-3-642-55355-4_38⟩. ⟨hal-01350944⟩



Record views


Files downloads