The Mediating Role of Social Competition Identity Management Strategy in the Predictive Relationship between Susceptibility to Social Influence, Internet Privacy Concern, and Online Political Efficacy

Abstract : There are few psychotechnological researches in political world in Indonesia, whereas Indonesia will enter “Year of Politics” by General Election which will be held in 2014. This research aimed at examining the hypothesis of predictive correlation, at the individual level, between susceptibility to social influence, internet privacy concern (as predictor variables) and online political efficacy (as the dependent variable). This research hypothesized that the relationship between the variables is mediated by online identity management strategy in the form of social competition. This research employed questionnaire to gain variables data. Participants of this research were 214 undergraduate students of Bina Nusantara University, Jakarta (106 males, 108 females). Result of this research shows that five of seven proposed hypotheses are supported by empirical data. Implications of the result of this research for online system development for political activities are discussed in the end of this article.