HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?

Abstract : The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated with launching new games, and (3) to communicate with investors and publishers. The study advances the research on the business value of game analytics.
Keywords : Analytics Freemium Games
Complete list of metadata

Cited literature [32 references]  Display  Hide  Download

Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Friday, January 27, 2017 - 2:44:52 PM
Last modification on : Friday, January 27, 2017 - 2:48:40 PM
Long-term archiving on: : Friday, April 28, 2017 - 8:24:30 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Antti Koskenvoima, Matti Mäntymäki. Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.326-337, ⟨10.1007/978-3-319-25013-7_26⟩. ⟨hal-01448050⟩



Record views


Files downloads