Abstract : The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated with launching new games, and (3) to communicate with investors and publishers. The study advances the research on the business value of game analytics.
Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.326-337, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_26〉
https://hal.inria.fr/hal-01448050
Contributeur : Hal Ifip
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Soumis le : vendredi 27 janvier 2017 - 14:44:52
Dernière modification le : vendredi 27 janvier 2017 - 14:48:40
Document(s) archivé(s) le : vendredi 28 avril 2017 - 20:24:30
Antti Koskenvoima, Matti Mäntymäki. Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?. Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.326-337, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_26〉. 〈hal-01448050〉
