Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?

Abstract : The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated with launching new games, and (3) to communicate with investors and publishers. The study advances the research on the business value of game analytics.
Keywords : Analytics Freemium Games
Type de document :
Communication dans un congrès
Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.326-337, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_26〉
Liste complète des métadonnées

Littérature citée [32 références]  Voir  Masquer  Télécharger

https://hal.inria.fr/hal-01448050
Contributeur : Hal Ifip <>
Soumis le : vendredi 27 janvier 2017 - 14:44:52
Dernière modification le : vendredi 27 janvier 2017 - 14:48:40
Document(s) archivé(s) le : vendredi 28 avril 2017 - 20:24:30

Fichier

371453_1_En_26_Chapter.pdf
Fichiers produits par l'(les) auteur(s)

Licence


Distributed under a Creative Commons Paternité 4.0 International License

Identifiants

Citation

Antti Koskenvoima, Matti Mäntymäki. Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?. Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.326-337, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_26〉. 〈hal-01448050〉

Partager

Métriques

Consultations de la notice

50

Téléchargements de fichiers

1