Abstract : Advances in data semantification and natural language querying are enabling new generations of context-aware mobile applications. Such applications would rely on platforms that integrate heterogeneous sets of user data from a range of applications and systems. Designing these platforms is challenging as they should serve multiple user groups at the same time. In this paper, we analyze who should subsidize multi-sided data platforms that enable mobile context-aware travel applications. After analyzing the different user groups and revenue models, we assess end-user acceptance of these revenue models through a survey among 197 potential users. Results show that users willing to share data with app developers are more inclined to use data-driven mobile travel apps but are less inclined to pay for them. This paradoxical result explains why premium-pricing as well as data-monetization strategies can both be viable.
Type de document :
Communication dans un congrès
Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.354-365, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_28〉
https://hal.inria.fr/hal-01448052
Contributeur : Hal Ifip
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Soumis le : vendredi 27 janvier 2017 - 14:44:57
Dernière modification le : samedi 18 novembre 2017 - 18:16:02
Document(s) archivé(s) le : samedi 29 avril 2017 - 00:02:57
Mark Reuver, Timber Haaker, Fatemeh Nikayin, Ruud Kosman. Designing Viable Multi-sided Data Platforms: The Case of Context-Aware Mobile Travel Applications. Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.354-365, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_28〉. 〈hal-01448052〉
