HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

Designing Viable Multi-sided Data Platforms: The Case of Context-Aware Mobile Travel Applications

Abstract : Advances in data semantification and natural language querying are enabling new generations of context-aware mobile applications. Such applications would rely on platforms that integrate heterogeneous sets of user data from a range of applications and systems. Designing these platforms is challenging as they should serve multiple user groups at the same time. In this paper, we analyze who should subsidize multi-sided data platforms that enable mobile context-aware travel applications. After analyzing the different user groups and revenue models, we assess end-user acceptance of these revenue models through a survey among 197 potential users. Results show that users willing to share data with app developers are more inclined to use data-driven mobile travel apps but are less inclined to pay for them. This paradoxical result explains why premium-pricing as well as data-monetization strategies can both be viable.
Complete list of metadata

Cited literature [10 references]  Display  Hide  Download

Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Friday, January 27, 2017 - 2:44:57 PM
Last modification on : Saturday, November 18, 2017 - 6:16:02 PM
Long-term archiving on: : Saturday, April 29, 2017 - 12:02:57 AM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Mark Reuver, Timber Haaker, Fatemeh Nikayin, Ruud Kosman. Designing Viable Multi-sided Data Platforms: The Case of Context-Aware Mobile Travel Applications. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.354-365, ⟨10.1007/978-3-319-25013-7_28⟩. ⟨hal-01448052⟩



Record views


Files downloads