2Swansea University (Singleton Park
Swansea
SA2 8PP Wales - Royaume-Uni)
3Nottingham Trent University (Nottingham Trent University
50 Shakespeare Street
Nottingham
NG1 4FQ
- Royaume-Uni)
Abstract : This study aims to explore whether Jordanian customers’ perceptions on intention and adoption of Mobile banking (MB) services varies according to their demographic characteristics. As per the prior literature, five demographic factors, namely age, gender, income, education and customer’s experience with computer and Internet have been considered in the current study. The required data were collected from the field survey questionnaires administered to a convenience sample of Jordanian banking customers. The major statistical results (mean and standard deviation) demonstrate that the customers’ perceptions on intention and adoption of MB are likely to vary due to customers’ demographic differences. According to the current study’s findings, it was also noticed that despite the fact that the most of the sample respondents express a high intention to adopt MB, the adoption rate for the majority of MB services was low.
Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.13-23, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_2〉
https://hal.inria.fr/hal-01448054
Contributeur : Hal Ifip
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Soumis le : vendredi 27 janvier 2017 - 14:45:02
Dernière modification le : vendredi 27 janvier 2017 - 14:48:40
Document(s) archivé(s) le : samedi 29 avril 2017 - 01:10:37
Ali Alalwan, Nripendra Rana, Yogesh Dwivedi, Banita Lal, Michael Williams. Adoption of Mobile Banking in Jordan: Exploring Demographic Differences on Customers’ Perceptions. Marijn Janssen; Matti Mäntymäki; Jan Hidders; Bram Klievink; Winfried Lamersdorf; Bastiaan van Loenen; Anneke Zuiderwijk. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. Lecture Notes in Computer Science, LNCS-9373, pp.13-23, 2015, Open and Big Data Management and Innovation 〈10.1007/978-3-319-25013-7_2〉. 〈hal-01448054〉
