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Quality Improvements for Ensuring e-Retailing Success in India: Constructs and Frameworks
Abstract : This extended abstract presents a review of various constructs and evaluation frameworks proposed in the literature for e-Retailers. Our study shows that the existing frameworks apply to either the technical or the non-technical elements of an e-Retailing site and not both of them. Therefore, a comprehensive framework covering all aspects of quality is what is required. Furthermore, for the long run sustenance and growth of e-Retailing, it is necessary to focus on the service provided and not only the technical aspects. In the Indian context, where e-Retailing is beginning to enter a rapid growth phase, evaluation methods and metrics which are appropriate are necessary. Our extended abstract highlights the key issues that will help define these constructs.
Cited literature [29 references]
https://hal.inria.fr/hal-01468145
Contributor : Hal Ifip <>
Submitted on : Wednesday, February 15, 2017 - 11:18:29 AM
Last modification on : Thursday, March 5, 2020 - 4:46:49 PM
Long-term archiving on: : Tuesday, May 16, 2017 - 1:15:48 PM
Contributor : Hal Ifip <>
Submitted on : Wednesday, February 15, 2017 - 11:18:29 AM
Last modification on : Thursday, March 5, 2020 - 4:46:49 PM
Long-term archiving on: : Tuesday, May 16, 2017 - 1:15:48 PM
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