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Quality Improvements for Ensuring e-Retailing Success in India: Constructs and Frameworks

Abstract : This extended abstract presents a review of various constructs and evaluation frameworks proposed in the literature for e-Retailers. Our study shows that the existing frameworks apply to either the technical or the non-technical elements of an e-Retailing site and not both of them. Therefore, a comprehensive framework covering all aspects of quality is what is required. Furthermore, for the long run sustenance and growth of e-Retailing, it is necessary to focus on the service provided and not only the technical aspects. In the Indian context, where e-Retailing is beginning to enter a rapid growth phase, evaluation methods and metrics which are appropriate are necessary. Our extended abstract highlights the key issues that will help define these constructs.
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Marya Wani, Vishnupriya Raghavan, Dolphy M. Abraham, Madhumita G. Majumder. Quality Improvements for Ensuring e-Retailing Success in India: Constructs and Frameworks. InternationalWorking Conference on Transfer and Diffusion of IT (TDIT), Jun 2013, Bangalore, India. pp.639-643, ⟨10.1007/978-3-642-38862-0_46⟩. ⟨hal-01468145⟩



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