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Trust and Privacy in the Shift from E-Commerce to M-Commerce: A Comparative Approach
Abstract : Trust and privacy have been widely studied as key issues and success factors for e-commerce. The advent of m-commerce calls for revisiting these concepts and re-examining their antecedents in the mobile context. This paper attempts a comparative approach to the issues of trust and privacy in e-commerce and m-commerce. It investigates how trust and privacy are differentiated with the shift from the context of e-commerce to the context of m-commerce. Our analysis is supported by the results of an exploratory qualitative study in m-commerce.
Cited literature [24 references]
https://hal.inria.fr/hal-01470547
Contributor : Hal Ifip <>
Submitted on : Friday, February 17, 2017 - 3:03:06 PM
Last modification on : Thursday, April 5, 2018 - 10:36:48 AM
Long-term archiving on: : Thursday, May 18, 2017 - 2:52:04 PM
Contributor : Hal Ifip <>
Submitted on : Friday, February 17, 2017 - 3:03:06 PM
Last modification on : Thursday, April 5, 2018 - 10:36:48 AM
Long-term archiving on: : Thursday, May 18, 2017 - 2:52:04 PM
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