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Conference Papers Year : 2012

The Development of Sustainable Growth Strategy Model Based on the User Tendency in the Online Game Services

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Hyeog-In Kwon
  • Function : Author
  • PersonId : 1011222
Hi-Yeob Joo
  • Function : Author
  • PersonId : 1011223
Dae-Jin Kim
  • Function : Author
  • PersonId : 1011224
Jong-Seok Park
  • Function : Author
  • PersonId : 1011225

Abstract

Currently the online game market continues growing, but there is an absence of appropriate strategies of corporation. In addition the strategic game management has been required to respond the reaction of customers as time goes by. So in this study, we analyze the typical forms of user types in MMORPG (Massive Multiplayer Online Role Playing Game) based on PLC. We suggested that there is a difference in the ratio of user types as fighter, leader, socialiser and trader of PLC’s phase. Also we presented the service lineup for retaining the users in each phase.
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Dates and versions

hal-01551329 , version 1 (30-06-2017)

Licence

Attribution - CC BY 4.0

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Hyeog-In Kwon, Hi-Yeob Joo, Dae-Jin Kim, Jong-Seok Park. The Development of Sustainable Growth Strategy Model Based on the User Tendency in the Online Game Services. 9th International Conference on Network and Parallel Computing (NPC), Sep 2012, Gwangju, South Korea. pp.315-319, ⟨10.1007/978-3-642-35606-3_37⟩. ⟨hal-01551329⟩
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