The Development of Sustainable Growth Strategy Model Based on the User Tendency in the Online Game Services

Abstract : Currently the online game market continues growing, but there is an absence of appropriate strategies of corporation. In addition the strategic game management has been required to respond the reaction of customers as time goes by. So in this study, we analyze the typical forms of user types in MMORPG (Massive Multiplayer Online Role Playing Game) based on PLC. We suggested that there is a difference in the ratio of user types as fighter, leader, socialiser and trader of PLC’s phase. Also we presented the service lineup for retaining the users in each phase.
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Communication dans un congrès
James J. Park; Albert Zomaya; Sang-Soo Yeo; Sartaj Sahni. 9th International Conference on Network and Parallel Computing (NPC), Sep 2012, Gwangju, South Korea. Springer, Lecture Notes in Computer Science, LNCS-7513, pp.315-319, 2012, Network and Parallel Computing. 〈10.1007/978-3-642-35606-3_37〉
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Hyeog-In Kwon, Hi-Yeob Joo, Dae-Jin Kim, Jong-Seok Park. The Development of Sustainable Growth Strategy Model Based on the User Tendency in the Online Game Services. James J. Park; Albert Zomaya; Sang-Soo Yeo; Sartaj Sahni. 9th International Conference on Network and Parallel Computing (NPC), Sep 2012, Gwangju, South Korea. Springer, Lecture Notes in Computer Science, LNCS-7513, pp.315-319, 2012, Network and Parallel Computing. 〈10.1007/978-3-642-35606-3_37〉. 〈hal-01551329〉

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