On Countermeasures of Promoting Agricultural Products’ E–Commerce in China

Abstract : China is a large agricultural country, yet the development environment of E-business in China is not mature. E-Commerce of agricultural products is a revolutionary change of traditional agricultural economy. This paper focuses on agricultural products’ electronic commerce in China. Firstly, the paper describes the current situation of electronic commerce. Afterwards, the paper uses Fuzzy Analytic Hierarchy Process (AHP) to analyze the factors hindering agricultural products’ electronic commerce in China. Finally, it puts forward the countermeasures to promote the development of agricultural products’ e-commerce.
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Weihua Gan, Tingting Zhang, Yuwei Zhu. On Countermeasures of Promoting Agricultural Products’ E–Commerce in China. Daoliang Li; Yande Liu; Yingyi Chen. 4th Conference on Computer and Computing Technologies in Agriculture (CCTA), Oct 2010, Nanchang, China. Springer, IFIP Advances in Information and Communication Technology, AICT-345 (Part II), pp.579-586, 2011, Computer and Computing Technologies in Agriculture IV. 〈10.1007/978-3-642-18336-2_71〉. 〈hal-01562805〉

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