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Privacy Respecting Targeted Advertising for Social Networks

Abstract : Online Social Networks form an increasingly important part of people’s lives. As mobile technologies improve accessibility, concerns about privacy and trust are more apparent as advertising becomes a critical component of most social network’s economic model. In this paper we describe the PICOS project’s research into privacy preserving advertising options for social networks. We introduce an architecture that includes new concepts and technologies specifically designed to improve privacy and trust as well as advertising opportunities within social networks.
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Christian Kahl, Stephen Crane, Markus Tschersich, Kai Rannenberg. Privacy Respecting Targeted Advertising for Social Networks. 5th Workshop on Information Security Theory and Practices (WISTP), Jun 2011, Heraklion, Crete, Greece. pp.361-370, ⟨10.1007/978-3-642-21040-2_26⟩. ⟨hal-01573299⟩

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