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Vitalizing Semiotics

Abstract : The goal of organizational semiotics is to enable a better understanding of organizations by means of an analysis of documents, texts and communications as signs. Its theory is based on Peirce’s sign concept, the relation of the sign with itself, with its object, and interpretant. In our view, this restricted use of semiotics may explain some of the limitations of organizational semiotics in practice. A shift of focus from signs as a relation to sign aspects involved in signs may enable a more practical model of interpretation, including organizations as interpreting systems. This is illustrated with an application of semiotics to accounting narratives.
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Janos Sarbo, Jessica Yang. Vitalizing Semiotics. 17th International Conference on Informatics and Semiotics in Organisations (ICISO), Aug 2016, Campinas, Brazil. pp.25-34, ⟨10.1007/978-3-319-42102-5_3⟩. ⟨hal-01646560⟩

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