Predicting People’s Intention Towards Sharing Political Contents in Social Media: The Moderating Effect of Collective Opinion - Archive ouverte HAL Access content directly
Conference Papers Year : 2016

Predicting People’s Intention Towards Sharing Political Contents in Social Media: The Moderating Effect of Collective Opinion

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Yogesh Dwivedi
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Abstract

The purpose of this study is to establish and examine a model explaining sharing of political content in social media. From individuals’ perspective, this study identifies two personal (i.e., altruism and social recognition) and two content related attributes (i.e., perceived truthfulness and value) that can directly affect sharing intention of political contents in social media. Moreover, the proposed direct effects are arguably contingent upon ‘collective opinion’. The empirical results support all the hypotheses except the moderating effect of collective opinion between perceived value and intention. The implications of the findings and future research directions are also discussed.
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Dates and versions

hal-01702193 , version 1 (06-02-2018)

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Attribution - CC BY 4.0

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Mohammad Alamgir Hossain, Caroline Chan, Yogesh Dwivedi. Predicting People’s Intention Towards Sharing Political Contents in Social Media: The Moderating Effect of Collective Opinion. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.646-657, ⟨10.1007/978-3-319-45234-0_58⟩. ⟨hal-01702193⟩
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