Skip to Main content Skip to Navigation
Conference papers

Designing Game-Based Interventions for Subverting Normative Attitudes

Abstract : The present study explores persuasive and interventional strategies for designing and evaluating low-threshold browser games that adequately aim for affording prejudice-reducing social impact in everyday life scenarios. Our investigation was guided by the premise that a covert persuasion approach is suited for also reaching out to otherwise adverse attitude holders. Building on a framework for embedding change-related messages into games by their design, and in combination with rhetorical techniques and subversive strategies from queer-theoretical philosophy and social psychology, we modified an existing impactful game about Coming Out so as to obfuscate its change-related content, and make it more approachable for a not-queer audience. The evaluation of the modified prototype suggests the efficacy of the employed strategies for facilitating and elevating emotional engagement based on group membership effects, which is linked to a greater potential for attitude change and prejudice reduction.
Document type :
Conference papers
Complete list of metadata

Cited literature [25 references]  Display  Hide  Download
Contributor : Hal Ifip <>
Submitted on : Thursday, April 19, 2018 - 2:37:23 PM
Last modification on : Saturday, April 11, 2020 - 6:38:03 PM
Long-term archiving on: : Tuesday, September 18, 2018 - 5:06:13 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Mikel Polzer, Helmut Hlavacs. Designing Game-Based Interventions for Subverting Normative Attitudes. 16th International Conference on Entertainment Computing (ICEC), Sep 2017, Tsukuba City, Japan. pp.113-124, ⟨10.1007/978-3-319-66715-7_12⟩. ⟨hal-01771301⟩



Record views


Files downloads