Skip to Main content Skip to Navigation
Conference papers

Conceptual Modeling to Support the “Larger Goal” Pivot – An Example from Netflix

Abstract : Many organizations mistakenly or inadvertently focus on tactical aims rather than on strategic goals. “Strategy” commonly denotes long-term objectives and high-level policies while “tactic” refers to deployment concerns and implementation considerations. By focusing on lower-level objectives an organization can potentially overlook or neglect better ways of achieving higher-level goals. Shifting from a short-term to a long-run orientation can be considered a type of pivoting, as the structure and relationships of an organization are substantially reconfigured. The Larger Goal pivot is essential when lower-level options for achieving a higher-level organizational goal are either unavailable or insufficient. It entails shifting focus to a larger or higher goal and exploring strategic alternatives to satisfy that goal. In this paper we present conceptual models of the Larger Goal pivot based on a historic example from Netflix – a movie streaming service.
Complete list of metadata

Cited literature [29 references]  Display  Hide  Download
Contributor : Hal Ifip Connect in order to contact the contributor
Submitted on : Friday, June 14, 2019 - 1:48:48 PM
Last modification on : Tuesday, May 3, 2022 - 3:14:04 PM


Files produced by the author(s)


Distributed under a Creative Commons Attribution 4.0 International License



Vik Pant, Eric Yu. Conceptual Modeling to Support the “Larger Goal” Pivot – An Example from Netflix. 11th IFIP Working Conference on The Practice of Enterprise Modeling (PoEM), Oct 2018, Vienna, Austria. pp.394-403, ⟨10.1007/978-3-030-02302-7_26⟩. ⟨hal-02156466⟩



Record views


Files downloads