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#TheDay: Triggering User Generated Videos in Participatory Media Productions

Abstract : Traditional media such as television are increasingly adopting interaction logic as a way to engage viewers. In this paper, we report on the design of a smartphone application that facilitates the participatory production process of #TheDay, a two-minute item in an infotainment TV show, which is broadcasted twice a week on national television. #TheDay leverages a co-creation approach as it allows viewers to submit and discuss self-produced video content, this way empowering them to share their take on topics imposed by TV producers. We report on #TheDay’s eight-month deployment. Through a mixed methods approach, we learn how the TV producers succeeded in triggering viewer interaction, also on a long-term. From our findings, we distill three considerations for the design of interactive applications that support professional producers in deploying participatory forms of media production with sustained user commitment.
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Submitted on : Thursday, April 16, 2020 - 2:29:01 PM
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Sandy Claes, Maarten Wijnants, Chaja Libot, Rik Bauwens. #TheDay: Triggering User Generated Videos in Participatory Media Productions. 17th IFIP Conference on Human-Computer Interaction (INTERACT), Sep 2019, Paphos, Cyprus. pp.409-417, ⟨10.1007/978-3-030-29381-9_26⟩. ⟨hal-02544555⟩

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